{
 "slug": "toothpaste",
 "name": "Toothpaste",
 "root": "personal-care",
 "unit": "kg",
 "unit_as_designed": "g",
 "unit_note": "Use the total net weight of toothpaste in ounces: multiply the net weight per tube by the number of tubes, accounting for any multipacks. Exclude packaging weight. (converted from oz; 1 oz = 28.3495 g)",
 "gpc": {
  "brick_code": "10000383",
  "brick": "Dental Cleansing/Toothpaste",
  "class": "Oral Hygiene",
  "family": "Personal Hygiene Products",
  "segment": "Beauty/Personal Care/Hygiene"
 },
 "google_product_category": {
  "id": 1360,
  "path": "Health & Beauty > Personal Care > Oral Care > Toothpaste"
 },
 "taxonomy": {
  "shopify": {
   "id": "gid://shopify/TaxonomyCategory/hb-3-12-19",
   "path": "Health & Beauty > Personal Care > Oral Care > Toothpaste",
   "attributes": [
    {
     "name": "Age group",
     "handle": "age-group",
     "values": [
      "0-6 months",
      "6-12 months",
      "1-2 years",
      "Adults",
      "All ages",
      "Babies",
      "Kids",
      "Newborn",
      "Teens",
      "Toddlers",
      "Universal",
      "Other"
     ]
    },
    {
     "name": "Alcohol/Solvent content",
     "handle": "alcohol-solvent-content",
     "values": [
      "Alcohol >24%",
      "Alcohol \u226424%",
      "Solvent - large container (>1L)",
      "Solvent - small container (\u22641L)",
      "Other"
     ]
    },
    {
     "name": "Detailed ingredients",
     "handle": "detailed-ingredients",
     "values": [
      "Acacia",
      "Acai",
      "Aloe vera",
      "Animal protein",
      "Arnica",
      "Artichoke",
      "Bacillus coagulans",
      "Bacillus subtilis",
      "Bifidobacterium bifidum",
      "Calcium",
      "CBD",
      "Chamomile",
      "Chlorophyll",
      "Cinnamon",
      "Collagen",
      "Creatine",
      "Curcumin",
      "Echinacea",
      "Egg protein",
      "Flaxseed",
      "Fructooligosaccharides (FOS)",
      "Ginger",
      "Ginseng",
      "Green tea",
      "Guarana",
      "Hemp",
      "Hemp seed oil",
      "Honey",
      "Inulin",
      "Iodine"
     ]
    },
    {
     "name": "Flavor",
     "handle": "flavor",
     "values": [
      "Almond",
      "Apple",
      "Banana",
      "Blueberry",
      "Caramel",
      "Cherry",
      "Chocolate",
      "Cinnamon",
      "Coconut",
      "Coffee",
      "Dulce de leche",
      "Elderflower",
      "Ginger",
      "Lemon",
      "Lime",
      "Lychee",
      "Mango",
      "Matcha",
      "Mint",
      "Mojito",
      "Orange",
      "Peach",
      "Raspberry",
      "Rose",
      "Salted caramel",
      "Strawberry",
      "Tropical",
      "Unflavored",
      "Vanilla",
      "Other"
     ]
    },
    {
     "name": "Fluoride content",
     "handle": "fluoride-content",
     "values": [
      "Fluoride-free",
      "High fluoride (>225 ppm)",
      "Low fluoride (<100 ppm)",
      "Standard fluoride (100\u2013225 ppm)",
      "Other"
     ]
    },
    {
     "name": "Material",
     "handle": "material",
     "values": [
      "Acrylic",
      "Aluminum",
      "Angora",
      "Bamboo",
      "Biodegradable materials",
      "Brass",
      "Bronze",
      "Canvas",
      "Carbon",
      "Cardboard",
      "Cashmere",
      "Ceramic",
      "Chrome",
      "Clay",
      "Coir",
      "Concrete",
      "Copper",
      "Corduroy",
      "Cork",
      "Cotton",
      "Denim",
      "Fabric",
      "Faux fur",
      "Faux leather",
      "Felt",
      "Fiberglass",
      "Flannel",
      "Fleece",
      "Fur",
      "Glass"
     ]
    },
    {
     "name": "Oral care function",
     "handle": "oral-care-function",
     "values": [
      "Anti-inflammatory",
      "Antibacterial",
      "Breath freshening",
      "Canker relief",
      "Cavity protection",
      "Denture care",
      "Dry mouth relief",
      "Enamel strengthening",
      "Gum health",
      "Kids teething",
      "Oil pulling detox",
      "Orthodontic care",
      "Pain relief",
      "Plaque control",
      "Probiotic support",
      "Remineralization",
      "Sensitivity relief",
      "Stain removal",
      "Tartar control",
      "Ulcer relief",
      "Whitening",
      "Other"
     ]
    },
    {
     "name": "Product certifications & standards",
     "handle": "product-certifications-standards",
     "values": [
      "Alcohol-free",
      "All-natural ingredients",
      "Aluminum-free",
      "ASC",
      "B corporation",
      "Biodegradable",
      "BPA-free",
      "CE certified",
      "Cruelty-free",
      "DBP",
      "Dermatologist tested",
      "Dye-free",
      "Eco-friendly",
      "Ecocert",
      "EWG verified",
      "Fair trade",
      "FDA approved",
      "Free from formaldehyde",
      "Free from toluene",
      "Gluten-free",
      "GMP",
      "GRAS",
      "Halal",
      "Hypoallergenic",
      "Informed choice",
      "ISO",
      "Kosher",
      "Latex-free",
      "Leaping bunny certified",
      "Made safe certified"
     ]
    },
    {
     "name": "Product form",
     "handle": "product-form",
     "values": [
      "Cream",
      "Cream-to-powder",
      "Film",
      "Foam",
      "Foaming lotion",
      "Gel",
      "Kohl",
      "Liquid",
      "Loose powder",
      "Lotion",
      "Milk",
      "Mousse",
      "Oil",
      "Ointment",
      "Pads",
      "Paste",
      "Pencil",
      "Powder",
      "Pressed powder",
      "Roll-on",
      "Serum",
      "Solid",
      "Spray",
      "Stick",
      "Suppository",
      "Tablets",
      "Towelette",
      "Wipes",
      "Other"
     ]
    },
    {
     "name": "Toothpaste type",
     "handle": "toothpaste-type",
     "values": [
      "Anti-decay",
      "Anticalculus",
      "Antiplaque",
      "Desensitizing",
      "Whitening",
      "Other"
     ]
    }
   ]
  },
  "google": {
   "id": 1360,
   "path": "Health & Beauty > Personal Care > Oral Care > Toothpaste"
  },
  "gpc": {
   "brick_code": "10000383",
   "brick": "Dental Cleansing/Toothpaste",
   "class": "Oral Hygiene",
   "family": "Personal Hygiene Products",
   "segment": "Beauty/Personal Care/Hygiene"
  }
 },
 "fields": [
  {
   "key": "fluoride",
   "label": "Contains active fluoride",
   "type": "boolean",
   "unit": null,
   "values": null,
   "why_it_matters": "Fluoride anticavity protection is the baseline benefit for most toothpaste users."
  },
  {
   "key": "sensitivity_relief",
   "label": "Sensitivity relief",
   "type": "boolean",
   "unit": null,
   "values": null,
   "why_it_matters": "Desensitizing ingredients provide a specific benefit for people with sensitive teeth."
  },
  {
   "key": "whitening",
   "label": "Whitening",
   "type": "boolean",
   "unit": null,
   "values": null,
   "why_it_matters": "Whitening claims distinguish products aimed at stain removal or brighter-looking teeth."
  },
  {
   "key": "sls_free",
   "label": "SLS-free",
   "type": "boolean",
   "unit": null,
   "values": null,
   "why_it_matters": "Some shoppers pay more to avoid sodium lauryl sulfate."
  },
  {
   "key": "flavor",
   "label": "Flavor",
   "type": "enum",
   "unit": null,
   "values": [
    "Mint",
    "Original",
    "Fruit",
    "Other",
    "Unspecified"
   ],
   "why_it_matters": "Flavor is a practical preference that can affect whether someone will use the product regularly."
  }
 ],
 "minimum_spec": {
  "description": "For most adults, choose toothpaste with active fluoride for anticavity protection. Other features are preferences or targeted benefits rather than baseline requirements.",
  "rules": [
   {
    "key": "fluoride",
    "op": "true",
    "value": true
   }
  ]
 },
 "premium_dimensions": [
  "sensitivity_relief",
  "whitening",
  "sls_free"
 ],
 "baseline": {
  "item_id": 200621,
  "name": "Colgate Cavity Protection Mint",
  "unit_price": 10.563,
  "retailer": "amazon"
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    "value": null,
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   "size_as_extracted": {
    "value": null,
    "unit": "oz"
   },
   "unit_price_unit": "kg",
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   "shopify_category_id": "gid://shopify/TaxonomyCategory/hb-3-12-19",
   "meets_minimum_spec": false,
   "tier": "mid",
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   "best": {
    "unit_price": 1.597064,
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    "url": "https://thrivemarket.com/p/himalaya-botanique-whitening-complete-care-toothpaste-simply-peppermint"
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   "size_missing": true,
   "unranked_reason": null,
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    {
     "retailer": "thrivemarket",
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     "price_usd": 6.79,
     "unit_price": 1.597064,
     "availability": "InStock",
     "in_stock": true,
     "seller": null,
     "first_party": null,
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     "observed_at": "2026-10-09T08:43:29-04:00",
     "age_minutes_at_build": 18944
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   ],
   "url": "/items/1002.json",
   "html": "/items/1002.html",
   "rank": 1,
   "premium": {
    "pct_over_baseline": -84.9,
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     "whitening": [
      null,
      true
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    },
    "note": "Combines whitening claims with a complete-care formulation."
   }
  },
  {
   "id": 970,
   "name": "Activated Charcoal Whitening Activated Charcoal",
   "brand": null,
   "gtin": "819156020035",
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    "value": null,
    "unit": "oz"
   },
   "size_as_extracted": {
    "value": null,
    "unit": "oz"
   },
   "unit_price_unit": "kg",
   "specs": {
    "fluoride": null,
    "sensitivity_relief": null,
    "whitening": true,
    "sls_free": null,
    "flavor": "Unspecified"
   },
   "standard_attributes": {
    "Oral care function": "Whitening",
    "Product form": "Paste",
    "Toothpaste type": "Whitening"
   },
   "shopify_category_id": "gid://shopify/TaxonomyCategory/hb-3-12-19",
   "meets_minimum_spec": false,
   "tier": "mid",
   "premium_note": "Charcoal and whitening claims offer a specialty stain-removal focus.",
   "best": {
    "unit_price": 1.894388,
    "price": 6.09,
    "retailer": "thrivemarket",
    "url": "https://thrivemarket.com/p/hello-activated-charcoal-whitening-toothpaste"
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   "lowest_price": {
    "price": 6.09,
    "retailer": "thrivemarket",
    "url": "https://thrivemarket.com/p/hello-activated-charcoal-whitening-toothpaste"
   },
   "size_missing": true,
   "unranked_reason": null,
   "offers": [
    {
     "retailer": "thrivemarket",
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     "availability": "InStock",
     "in_stock": true,
     "seller": null,
     "first_party": null,
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     "observed_at": "2026-10-09T08:43:29-04:00",
     "age_minutes_at_build": 18944
    }
   ],
   "url": "/items/970.json",
   "html": "/items/970.html",
   "rank": 2,
   "premium": {
    "pct_over_baseline": -82.1,
    "spec_diffs": {
     "whitening": [
      null,
      true
     ]
    },
    "note": "Charcoal and whitening claims offer a specialty stain-removal focus."
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  },
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   "name": "Kids & Adults Premium Toothpaste Strawberry & Watermelon",
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    "unit": "oz"
   },
   "size_as_extracted": {
    "value": null,
    "unit": "oz"
   },
   "unit_price_unit": "kg",
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    "fluoride": null,
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   "shopify_category_id": "gid://shopify/TaxonomyCategory/hb-3-12-19",
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   "best": {
    "unit_price": 2.35817,
    "price": 9.95,
    "retailer": "thrivemarket",
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    "retailer": "thrivemarket",
    "url": "https://thrivemarket.com/p/davids-kids-adults-premium-toothpaste-strawberry-watermelon"
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     "availability": "InStock",
     "in_stock": true,
     "seller": null,
     "first_party": null,
     "shipping": null,
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     "url": "https://thrivemarket.com/p/davids-kids-adults-premium-toothpaste-strawberry-watermelon",
     "observed_at": "2026-10-09T08:43:30-04:00",
     "age_minutes_at_build": 18944
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   ],
   "url": "/items/878.json",
   "html": "/items/878.html",
   "rank": 3,
   "premium": {
    "pct_over_baseline": -77.7,
    "spec_diffs": {},
    "note": "The listing describes it as a premium toothpaste for kids and adults with a fruit flavor."
   }
  },
  {
   "id": 125074,
   "name": "Dental 333 Spearmint",
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   "gtin": null,
   "category": "toothpaste",
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    "value": 100.0,
    "unit": "g"
   },
   "size_as_extracted": {
    "value": 100.0,
    "unit": "g"
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   "shopify_category_id": "gid://shopify/TaxonomyCategory/hb-3-12-19",
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   "tier": "basic",
   "premium_note": null,
   "best": {
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    "price": 110.0,
    "retailer": "daisonet",
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   "lowest_price": {
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    "retailer": "daisonet",
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   ],
   "url": "/items/125074.json",
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   "premium": {
    "pct_over_baseline": -31.3,
    "spec_diffs": {},
    "note": null
   }
  },
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   "size_as_extracted": {
    "value": 1020.582,
    "unit": "g"
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   "unit_price_unit": "kg",
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   "premium_note": null,
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     "shipping": {
      "text": "FREE delivery",
      "price": 0.0
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     "url": "https://www.amazon.com/dp/B01BNEWDFQ",
     "observed_at": "2026-10-09T14:08:11-04:00",
     "age_minutes_at_build": 18620
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   ],
   "url": "/items/200621.json",
   "html": "/items/200621.html",
   "rank": 5
  },
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    "unit": "g"
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   "size_as_extracted": {
    "value": 170.097,
    "unit": "g"
   },
   "unit_price_unit": "kg",
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     "in_stock": true,
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    "note": null
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  },
  {
   "id": 200642,
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   }
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