{ "slug": "protein-powder", "name": "Protein Powder", "root": "health", "unit": "g protein", "unit_as_designed": null, "unit_note": "Calculate total protein as protein grams per serving \u00d7 servings per container, then sum across all containers in a multipack. If servings per container is not listed, estimate it from net powder weight \u00f7 serving size; multiply by the protein grams per serving.", "gpc": { "brick_code": "10000468", "brick": "Nutritional Supplements", "class": "Vitamins/Minerals/Nutritional Supplements", "family": "Health Enhancement", "segment": "Healthcare" }, "google_product_category": { "id": 525, "path": "Health & Beauty > Health Care > Fitness & Nutrition > Vitamins & Supplements" }, "taxonomy": { "shopify": { "id": "gid://shopify/TaxonomyCategory/hb-1-9-6-8", "path": "Health & Beauty > Health Care > Fitness & Nutrition > Vitamins & Supplements > Protein Supplements", "attributes": [ { "name": "Age group", "handle": "age-group", "values": [ "0-6 months", "6-12 months", "1-2 years", "Adults", "All ages", "Babies", "Kids", "Newborn", "Teens", "Toddlers", "Universal", "Other" ] }, { "name": "Allergen information", "handle": "allergen-information", "values": [ "Celery", "Crustaceans", "Eggs", "Fish", "Lupin", "Milk", "Molluscs", "Mustard", "Nuts", "Peanuts", "Sesame", "Soybeans", "Sulfur dioxide", "Sulphites", "Wheat", "Other" ] }, { "name": "Detailed ingredients", "handle": "detailed-ingredients", "values": [ "Acacia", "Acai", "Aloe vera", "Animal protein", "Arnica", "Artichoke", "Bacillus coagulans", "Bacillus subtilis", "Bifidobacterium bifidum", "Calcium", "CBD", "Chamomile", "Chlorophyll", "Cinnamon", "Collagen", "Creatine", "Curcumin", "Echinacea", "Egg protein", "Flaxseed", "Fructooligosaccharides (FOS)", "Ginger", "Ginseng", "Green tea", "Guarana", "Hemp", "Hemp seed oil", "Honey", "Inulin", "Iodine" ] }, { "name": "Dietary preferences", "handle": "dietary-preferences", "values": [ "Alcohol-free", "Dairy-free", "Decaffeinated", "Gluten-free", "Halal", "High protein", "Keto", "Kosher", "Lactose-free", "Low fat", "Low sodium", "Mountain shade grown", "No added MSG", "No artificial colors", "No artificial flavors", "No artificial sweeteners", "No preservatives", "Non-GMO", "Nut-free", "Organic", "Paleo", "Single origin", "Soy-free", "Sugar-free", "Vegan", "Vegetarian", "Wholegrain", "Other" ] }, { "name": "Dietary supplements", "handle": "dietary-supplements", "values": [ "Aloe vera", "Caffeine", "Calcium", "CBD", "Collagen", "Creatine", "Electrolytes", "Fiber", "Iodine", "Iron", "L-carnitine", "Magnesium", "Manganese", "Omega fatty acids", "Potassium", "Probiotics", "Protein", "Selenium", "Sodium", "Spirulina", "Vitamin A", "Vitamin B", "Vitamin C", "Vitamin D", "Vitamin E", "Vitamin K", "Zinc", "Other" ] }, { "name": "Dietary use", "handle": "dietary-use", "values": [ "Balanced nutrition", "Blood sugar control", "Calorie control", "Endurance", "Energy", "High fiber", "High protein", "Low carb", "Meal replacement", "Muscle building", "Performance", "Recovery", "Snacking", "Weight gain", "Weight loss", "Other" ] }, { "name": "Flavor", "handle": "flavor", "values": [ "Almond", "Apple", "Banana", "Blueberry", "Caramel", "Cherry", "Chocolate", "Cinnamon", "Coconut", "Coffee", "Dulce de leche", "Elderflower", "Ginger", "Lemon", "Lime", "Lychee", "Mango", "Matcha", "Mint", "Mojito", "Orange", "Peach", "Raspberry", "Rose", "Salted caramel", "Strawberry", "Tropical", "Unflavored", "Vanilla", "Other" ] }, { "name": "Medicine/Supplement form", "handle": "medicine-supplement-form", "values": [ "Ampoule", "Caplet", "Capsules", "Chewable tablets", "Drops", "Effervescent tablets", "Gel", "Granules", "Liquid", "Lozenges", "Oil", "Pill", "Powder", "Softgel", "Spray", "Syrup", "Tablets", "Other" ] }, { "name": "Ingredient category", "handle": "ingredient-category", "values": [ "Amino acids", "Animal-derived", "Antioxidants", "Artificial ingredients", "Botanicals", "Dairy-based", "Enzymes", "Fatty acids", "Fiber", "Fruit extracts", "Herbs", "Minerals", "Mushroom extracts", "Natural ingredients", "Omega fatty acids", "Organic", "Plant-based", "Probiotics", "Protein", "Synthetic", "Vegetable extracts", "Vitamins", "Other" ] }, { "name": "Product certifications & standards", "handle": "product-certifications-standards", "values": [ "Alcohol-free", "All-natural ingredients", "Aluminum-free", "ASC", "B corporation", "Biodegradable", "BPA-free", "CE certified", "Cruelty-free", "DBP", "Dermatologist tested", "Dye-free", "Eco-friendly", "Ecocert", "EWG verified", "Fair trade", "FDA approved", "Free from formaldehyde", "Free from toluene", "Gluten-free", "GMP", "GRAS", "Halal", "Hypoallergenic", "Informed choice", "ISO", "Kosher", "Latex-free", "Leaping bunny certified", "Made safe certified" ] }, { "name": "Protein processing type", "handle": "protein-processing-type", "values": [ "Blend", "Clear protein", "Concentrate", "Fermented", "Hydrolyzed", "Isolate", "Micellar", "Other" ] }, { "name": "Protein source", "handle": "protein-source", "values": [ "Beef", "Casein", "Collagen", "Egg", "Hemp", "Mixed blend", "Pea", "Rice", "Soy", "Whey", "Whey concentrate", "Whey hydrolyzed", "Whey isolate", "Other" ] }, { "name": "Route of administration", "handle": "route-of-administration", "values": [ "Inhalation", "Intramuscular injection", "Intravenous injection", "Nasal spray", "Oral", "Subcutaneous injection", "Sublingual", "Suppository", "Topical", "Transdermal patch", "Other" ] }, { "name": "Supplement health focus", "handle": "supplement-health-focus", "values": [ "Bone and joint support", "Brain and cognitive health", "Digestive health", "Energy and metabolism", "Eye health", "Hair", "Heart health", "Immune support", "Nails", "Prenatal and maternal health", "Skin health", "Weight management", "Other" ] } ] }, "google": { "id": 525, "path": "Health & Beauty > Health Care > Fitness & Nutrition > Vitamins & Supplements" }, "gpc": { "brick_code": "10000468", "brick": "Nutritional Supplements", "class": "Vitamins/Minerals/Nutritional Supplements", "family": "Health Enhancement", "segment": "Healthcare" } }, "fields": [ { "key": "protein_g_per_serving", "label": "Protein per serving", "type": "number", "unit": "g", "values": null, "why_it_matters": "Shows how much protein one serving provides and determines total protein for unit-price comparison." }, { "key": "serving_size_g", "label": "Serving size", "type": "number", "unit": "g", "values": null, "why_it_matters": "Helps interpret protein concentration and estimate servings when the listing omits a serving count." }, { "key": "servings_per_container", "label": "Servings per container", "type": "number", "unit": "servings", "values": null, "why_it_matters": "Determines how much total protein a container provides." }, { "key": "net_weight_oz", "label": "Net powder weight", "type": "number", "unit": "oz", "values": null, "why_it_matters": "Supports serving-count estimates and identifies package size." }, { "key": "calories_per_serving", "label": "Calories per serving", "type": "number", "unit": "kcal", "values": null, "why_it_matters": "Helps distinguish lean protein supplements from higher-calorie options." }, { "key": "added_sugar_g", "label": "Added sugar per serving", "type": "number", "unit": "g", "values": null, "why_it_matters": "Shows whether a higher price buys a lower-sugar option." }, { "key": "protein_source", "label": "Protein source", "type": "enum", "unit": null, "values": [ "whey", "casein", "plant", "egg", "blend", "other" ], "why_it_matters": "Identifies the main protein type, which affects dietary fit and consumer preference." }, { "key": "vegan", "label": "Vegan", "type": "boolean", "unit": null, "values": null, "why_it_matters": "Indicates whether the powder fits vegan diets." } ], "minimum_spec": { "description": "For most people supplementing their protein intake, choose a powder providing at least 20 g of protein per serving. 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