{
 "slug": "pet-milk-replacers",
 "name": "Pet Milk Replacers",
 "root": "pet",
 "unit": "L",
 "unit_as_designed": "ml",
 "unit_note": "Use the total volume of prepared formula: sum labeled ready-to-feed volumes across multipacks; for powder or concentrate, calculate finished volume from the package quantity and labeled mixing directions, then sum across packs. Do not treat package volume as prepared yield unless the product is ready to feed.",
 "gpc": {
  "brick_code": "10008037",
  "brick": "Pet Treats/Condiments (Complementary edible products) Perishable",
  "class": "Pet Food",
  "family": "Pet Food/Drinks",
  "segment": "Pet Care/Food"
 },
 "google_product_category": {
  "id": 500093,
  "path": "Food, Beverages & Tobacco > Food Items > Cooking & Baking Ingredients > Canned & Dry Milk"
 },
 "taxonomy": {
  "shopify": {
   "id": "gid://shopify/TaxonomyCategory/fb-2-5-10-3",
   "path": "Food, Beverages & Tobacco > Food Items > Cooking & Baking Ingredients > Canned & Dry Milk > Powdered Milk",
   "attributes": [
    {
     "name": "Allergen information",
     "handle": "allergen-information",
     "values": [
      "Celery",
      "Crustaceans",
      "Eggs",
      "Fish",
      "Lupin",
      "Milk",
      "Molluscs",
      "Mustard",
      "Nuts",
      "Peanuts",
      "Sesame",
      "Soybeans",
      "Sulfur dioxide",
      "Sulphites",
      "Wheat",
      "Other"
     ]
    },
    {
     "name": "Dietary preferences",
     "handle": "dietary-preferences",
     "values": [
      "Alcohol-free",
      "Dairy-free",
      "Decaffeinated",
      "Gluten-free",
      "Halal",
      "High protein",
      "Keto",
      "Kosher",
      "Lactose-free",
      "Low fat",
      "Low sodium",
      "Mountain shade grown",
      "No added MSG",
      "No artificial colors",
      "No artificial flavors",
      "No artificial sweeteners",
      "No preservatives",
      "Non-GMO",
      "Nut-free",
      "Organic",
      "Paleo",
      "Single origin",
      "Soy-free",
      "Sugar-free",
      "Vegan",
      "Vegetarian",
      "Wholegrain",
      "Other"
     ]
    },
    {
     "name": "Storage requirements",
     "handle": "storage-requirements",
     "values": [
      "Frozen",
      "Keep frozen after opening",
      "Refrigerate after opening",
      "Refrigerated",
      "Shelf-stable (ambient)",
      "Other"
     ]
    }
   ]
  },
  "google": {
   "id": 500093,
   "path": "Food, Beverages & Tobacco > Food Items > Cooking & Baking Ingredients > Canned & Dry Milk"
  },
  "gpc": {
   "brick_code": "10008037",
   "brick": "Pet Treats/Condiments (Complementary edible products) Perishable",
   "class": "Pet Food",
   "family": "Pet Food/Drinks",
   "segment": "Pet Care/Food"
  }
 },
 "fields": [
  {
   "key": "intended_species",
   "label": "Intended species",
   "type": "enum",
   "unit": null,
   "values": [
    "dog",
    "cat",
    "multi_species"
   ],
   "why_it_matters": "Formula must suit the animal receiving it."
  },
  {
   "key": "life_stage",
   "label": "Life-stage suitability",
   "type": "enum",
   "unit": null,
   "values": [
    "newborn_orphaned",
    "supplemental_all_ages"
   ],
   "why_it_matters": "Newborns and orphaned young need a formula intended to replace maternal milk."
  },
  {
   "key": "complete_milk_replacer",
   "label": "Complete milk replacer",
   "type": "boolean",
   "unit": null,
   "values": null,
   "why_it_matters": "Distinguishes a nutritionally complete replacer from milk or a supplemental treat."
  },
  {
   "key": "form",
   "label": "Product form",
   "type": "enum",
   "unit": null,
   "values": [
    "powder",
    "ready_to_feed",
    "liquid_concentrate"
   ],
   "why_it_matters": "Preparation needs and usable volume per package differ by form."
  },
  {
   "key": "milk_base",
   "label": "Milk base",
   "type": "enum",
   "unit": null,
   "values": [
    "cow",
    "goat",
    "mixed",
    "other"
   ],
   "why_it_matters": "Milk source can affect preference and suitability for individual animals."
  },
  {
   "key": "kcal_per_100_ml",
   "label": "Calories per 100 ml prepared",
   "type": "number",
   "unit": "kcal/100 ml",
   "values": null,
   "why_it_matters": "Shows the energy density of the formula at its recommended mixing strength."
  },
  {
   "key": "contains_probiotics",
   "label": "Contains probiotics",
   "type": "boolean",
   "unit": null,
   "values": null,
   "why_it_matters": "Some formulas include probiotics as an added digestive-support feature."
  },
  {
   "key": "contains_colostrum",
   "label": "Contains colostrum",
   "type": "boolean",
   "unit": null,
   "values": null,
   "why_it_matters": "Colostrum is an added ingredient in some specialized formulas."
  }
 ],
 "minimum_spec": {
  "description": "Choose a complete milk replacer intended for the animal\u2019s species and suitable for newborn or orphaned young. Compare price by the total volume of formula prepared according to the label.",
  "rules": [
   {
    "key": "intended_species",
    "op": "in",
    "value": [
     "dog",
     "cat",
     "multi_species"
    ]
   },
   {
    "key": "life_stage",
    "op": "==",
    "value": "newborn_orphaned"
   },
   {
    "key": "complete_milk_replacer",
    "op": "true",
    "value": true
   }
  ]
 },
 "premium_dimensions": [
  "form",
  "kcal_per_100_ml",
  "milk_base",
  "contains_probiotics",
  "contains_colostrum"
 ],
 "baseline": {
  "item_id": 80262,
  "name": "PetAg Esbilac Goat's Milk Liquid for Dogs, 16 fl. oz.",
  "unit_price": 34.123,
  "retailer": "petco"
 },
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   "name": "PetAg Esbilac Goat's Milk Liquid for Dogs, 16 fl. oz.",
   "brand": null,
   "gtin": "020279985020",
   "category": "pet-milk-replacers",
   "size": {
    "value": 473.2,
    "unit": "ml"
   },
   "size_as_extracted": {
    "value": 473.176,
    "unit": "ml"
   },
   "unit_price_unit": "L",
   "specs": {},
   "standard_attributes": {
    "Allergen information": "Milk"
   },
   "shopify_category_id": "gid://shopify/TaxonomyCategory/fb-2-5-10-3",
   "meets_minimum_spec": null,
   "tier": null,
   "premium_note": null,
   "best": {
    "unit_price": 34.123,
    "price": 16.14,
    "retailer": "petco",
    "url": "https://www.petco.com/product/petag-esbilac-goats-milk-liquid-for-dogs"
   },
   "lowest_price": {
    "price": 16.14,
    "retailer": "petco",
    "url": "https://www.petco.com/product/petag-esbilac-goats-milk-liquid-for-dogs"
   },
   "size_missing": false,
   "unranked_reason": null,
   "offers": [
    {
     "retailer": "petco",
     "retailer_id": "4711192",
     "gtin": "020279985020",
     "price": 16.14,
     "currency": "USD",
     "price_usd": 16.14,
     "unit_price": 34.123,
     "availability": "OnlineOnly",
     "in_stock": true,
     "seller": "Petco",
     "first_party": true,
     "shipping": {
      "text": "free shipping",
      "price": 0.0
     },
     "size_text": "1.3 LBS",
     "url": "https://www.petco.com/product/petag-esbilac-goats-milk-liquid-for-dogs",
     "observed_at": "2026-10-09T12:01:45-04:00",
     "age_minutes_at_build": 18745
    }
   ],
   "url": "/items/80262.json",
   "html": "/items/80262.html",
   "rank": 1
  }
 ],
 "unranked_items": [
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   "id": 98328,
   "name": "PetAg Esbilac Puppy",
   "brand": "PetAg",
   "gtin": "020279995005",
   "category": "pet-milk-replacers",
   "size": {
    "value": null,
    "unit": "ml"
   },
   "size_as_extracted": {
    "value": null,
    "unit": "ml"
   },
   "unit_price_unit": "L",
   "specs": {
    "intended_species": "dog",
    "life_stage": "newborn_orphaned",
    "complete_milk_replacer": true,
    "form": "powder",
    "milk_base": "cow",
    "kcal_per_100_ml": null,
    "contains_probiotics": null,
    "contains_colostrum": null
   },
   "standard_attributes": {
    "Allergen information": "Milk"
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   "shopify_category_id": "gid://shopify/TaxonomyCategory/fb-2-5-10-3",
   "meets_minimum_spec": true,
   "tier": "mid",
   "premium_note": "A complete puppy formula intended to replace maternal milk.",
   "best": null,
   "lowest_price": {
    "price": 30.99,
    "retailer": "petsmart",
    "url": "https://www.petsmart.com/dog/health-and-wellness/milk-replacers-and-nursing-kits/petag-esbilac-puppy-milk-replacer-13142.html?redirected=true"
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   "size_missing": true,
   "unranked_reason": "size_missing",
   "offers": [
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     "observed_at": "2026-10-09T12:04:49-04:00",
     "age_minutes_at_build": 18742
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   ],
   "url": "/items/98328.json",
   "html": "/items/98328.html"
  },
  {
   "id": 98332,
   "name": "Tiki Cat Baby Milk Replacer Goat's milk",
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    "value": null,
    "unit": "ml"
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    "value": null,
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   "unit_price_unit": "L",
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    "intended_species": "cat",
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    "contains_probiotics": null,
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   "meets_minimum_spec": true,
   "tier": "mid",
   "premium_note": "A goat-milk-based formula intended for kittens.",
   "best": null,
   "lowest_price": {
    "price": 6.93,
    "retailer": "petsmart",
    "url": "https://www.petsmart.com/cat/food-and-treats/wet-food/tiki-cat---kitten-baby-milk-replacer-goats-milk-6-oz-90086.html?redirected=true"
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   "size_missing": true,
   "unranked_reason": "size_missing",
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     "seller": null,
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     "size_text": "6 OZ",
     "url": "https://www.petsmart.com/cat/food-and-treats/wet-food/tiki-cat---kitten-baby-milk-replacer-goats-milk-6-oz-90086.html?redirected=true",
     "observed_at": "2026-10-09T12:05:00-04:00",
     "age_minutes_at_build": 18742
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   ],
   "url": "/items/98332.json",
   "html": "/items/98332.html"
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  {
   "id": 147750,
   "name": "PetAg PetLac Kitten Milk Replacement",
   "brand": "PetAg",
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   "unit_price_unit": "L",
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 "html": "/categories/pet-milk-replacers.html"
}