{
 "slug": "milk",
 "name": "Milk",
 "root": "grocery",
 "unit": "L",
 "unit_as_designed": "ml",
 "unit_note": "Add the labeled fluid ounces across all containers in the listing; multiply the volume of each container by the number of containers in a multipack, converting gallons, quarts, or pints to fluid ounces. (converted from fl oz; 1 fl oz = 29.5735 ml)",
 "gpc": {
  "brick_code": "10000025",
  "brick": "Milk (Perishable)",
  "class": "Milk/Milk Substitutes",
  "family": "Milk/Butter/Cream/Yogurts/Cheese/Eggs/Substitutes",
  "segment": "Food/Beverage"
 },
 "google_product_category": {
  "id": 418,
  "path": "Food, Beverages & Tobacco > Beverages > Milk"
 },
 "taxonomy": {
  "shopify": {
   "id": "gid://shopify/TaxonomyCategory/fb-1-9",
   "path": "Food, Beverages & Tobacco > Beverages > Milk",
   "attributes": [
    {
     "name": "Allergen information",
     "handle": "allergen-information",
     "values": [
      "Celery",
      "Crustaceans",
      "Eggs",
      "Fish",
      "Lupin",
      "Milk",
      "Molluscs",
      "Mustard",
      "Nuts",
      "Peanuts",
      "Sesame",
      "Soybeans",
      "Sulfur dioxide",
      "Sulphites",
      "Wheat",
      "Other"
     ]
    },
    {
     "name": "Dietary preferences",
     "handle": "dietary-preferences",
     "values": [
      "Alcohol-free",
      "Dairy-free",
      "Decaffeinated",
      "Gluten-free",
      "Halal",
      "High protein",
      "Keto",
      "Kosher",
      "Lactose-free",
      "Low fat",
      "Low sodium",
      "Mountain shade grown",
      "No added MSG",
      "No artificial colors",
      "No artificial flavors",
      "No artificial sweeteners",
      "No preservatives",
      "Non-GMO",
      "Nut-free",
      "Organic",
      "Paleo",
      "Single origin",
      "Soy-free",
      "Sugar-free",
      "Vegan",
      "Vegetarian",
      "Wholegrain",
      "Other"
     ]
    },
    {
     "name": "Fat content",
     "handle": "fat-content",
     "values": [
      "Fat-free",
      "Full fat",
      "Low fat",
      "Reduced fat",
      "Semi-skimmed",
      "Skimmed",
      "Whole",
      "Other"
     ]
    },
    {
     "name": "Milk processing method",
     "handle": "milk-processing-method",
     "values": [
      "Cold-pressed",
      "ESL (Extended Shelf Life)",
      "Microfiltered",
      "Pasteurized",
      "Raw (Unpasteurized)",
      "Sterilized",
      "UHT (Ultra-High Temperature)",
      "Ultra-filtered",
      "Ultra-pasteurized",
      "Other"
     ]
    }
   ]
  },
  "google": {
   "id": 418,
   "path": "Food, Beverages & Tobacco > Beverages > Milk"
  },
  "gpc": {
   "brick_code": "10000025",
   "brick": "Milk (Perishable)",
   "class": "Milk/Milk Substitutes",
   "family": "Milk/Butter/Cream/Yogurts/Cheese/Eggs/Substitutes",
   "segment": "Food/Beverage"
  }
 },
 "fields": [
  {
   "key": "milk_base",
   "label": "Milk base",
   "type": "enum",
   "unit": null,
   "values": [
    "dairy",
    "soy",
    "almond",
    "oat",
    "coconut",
    "other plant"
   ],
   "why_it_matters": "The base affects taste, dietary suitability, and nutritional profile."
  },
  {
   "key": "fat_pct",
   "label": "Fat",
   "type": "number",
   "unit": "%",
   "values": null,
   "why_it_matters": "Fat level distinguishes skim and reduced-fat options from whole milk."
  },
  {
   "key": "protein_g_per_8_fl_oz",
   "label": "Protein per 8 fl oz",
   "type": "number",
   "unit": "g",
   "values": null,
   "why_it_matters": "Protein helps show whether a plant-based option is nutritionally comparable to dairy milk."
  },
  {
   "key": "calcium_mg_per_8_fl_oz",
   "label": "Calcium per 8 fl oz",
   "type": "number",
   "unit": "mg",
   "values": null,
   "why_it_matters": "Calcium content matters for everyday nutritional use and may depend on fortification."
  },
  {
   "key": "lactose_free",
   "label": "Lactose-free",
   "type": "boolean",
   "unit": null,
   "values": null,
   "why_it_matters": "Lactose-free dairy milk serves people who avoid lactose while retaining dairy milk's basic profile."
  },
  {
   "key": "sweetened",
   "label": "Sweetened",
   "type": "boolean",
   "unit": null,
   "values": null,
   "why_it_matters": "Added sweetness affects suitability for everyday drinking and cooking."
  },
  {
   "key": "organic",
   "label": "Organic",
   "type": "boolean",
   "unit": null,
   "values": null,
   "why_it_matters": "Organic certification is a common reason for a price premium."
  },
  {
   "key": "shelf_stable",
   "label": "Shelf-stable",
   "type": "boolean",
   "unit": null,
   "values": null,
   "why_it_matters": "Shelf stability adds storage and convenience value compared with refrigerated milk."
  }
 ],
 "minimum_spec": {
  "description": "For everyday drinking or cooking, choose a milk beverage with at least 7 g of protein and 250 mg of calcium per 8 fl oz. It should be unsweetened; lactose-free and organic are preference-based rather than requirements.",
  "rules": [
   {
    "key": "milk_base",
    "op": "in",
    "value": [
     "dairy",
     "soy",
     "almond",
     "oat",
     "coconut",
     "other plant"
    ]
   },
   {
    "key": "protein_g_per_8_fl_oz",
    "op": ">=",
    "value": 7
   },
   {
    "key": "calcium_mg_per_8_fl_oz",
    "op": ">=",
    "value": 250
   },
   {
    "key": "sweetened",
    "op": "==",
    "value": false
   }
  ]
 },
 "premium_dimensions": [
  "milk_base",
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  "protein_g_per_8_fl_oz",
  "calcium_mg_per_8_fl_oz",
  "lactose_free",
  "organic",
  "shelf_stable"
 ],
 "baseline": {
  "item_id": 235487,
  "name": "Happy Belly Milk Whole",
  "unit_price": 0.653,
  "retailer": "amazon"
 },
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    "value": null,
    "unit": "fl oz"
   },
   "size_as_extracted": {
    "value": null,
    "unit": "fl oz"
   },
   "unit_price_unit": "L",
   "specs": {
    "milk_base": "dairy",
    "fat_pct": 1,
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    "calcium_mg_per_8_fl_oz": null,
    "lactose_free": false,
    "sweetened": false,
    "organic": false,
    "shelf_stable": false
   },
   "standard_attributes": {
    "Allergen information": "Milk",
    "Dietary preferences": "Low fat",
    "Fat content": "Low fat"
   },
   "shopify_category_id": "gid://shopify/TaxonomyCategory/fb-1-9",
   "meets_minimum_spec": false,
   "tier": "basic",
   "premium_note": null,
   "best": {
    "unit_price": 0.04903,
    "price": 5.49,
    "retailer": "hyvee",
    "url": "https://www.hy-vee.com/aisles-online/p/21957/prairie-farms-1-lowfat-milk"
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   "lowest_price": {
    "price": 5.49,
    "retailer": "hyvee",
    "url": "https://www.hy-vee.com/aisles-online/p/21957/prairie-farms-1-lowfat-milk"
   },
   "size_missing": true,
   "unranked_reason": null,
   "offers": [
    {
     "retailer": "hyvee",
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     "price_usd": 5.49,
     "unit_price": 0.04903,
     "availability": "InStock",
     "in_stock": true,
     "seller": "Hy-Vee",
     "first_party": false,
     "shipping": null,
     "size_text": "1 gal",
     "url": "https://www.hy-vee.com/aisles-online/p/21957/prairie-farms-1-lowfat-milk",
     "observed_at": "2026-10-09T08:42:32-04:00",
     "age_minutes_at_build": 18944
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   ],
   "url": "/items/607.json",
   "html": "/items/607.html",
   "rank": 1,
   "premium": {
    "pct_over_baseline": -92.5,
    "spec_diffs": {
     "fat_pct": [
      3.25,
      1
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    },
    "note": null
   }
  },
  {
   "id": 235487,
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   "brand": "Happy Belly",
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   },
   "size_as_extracted": {
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   "unit_price_unit": "L",
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    "milk_base": "dairy",
    "fat_pct": 3.25,
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    "calcium_mg_per_8_fl_oz": 300,
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   },
   "standard_attributes": {
    "Allergen information": "Milk",
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   },
   "shopify_category_id": "gid://shopify/TaxonomyCategory/fb-1-9",
   "meets_minimum_spec": true,
   "tier": "basic",
   "premium_note": null,
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   "lowest_price": {
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    "retailer": "amazon",
    "url": "https://www.amazon.com/dp/B07YSWTL27"
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   "size_missing": false,
   "unranked_reason": null,
   "offers": [
    {
     "retailer": "amazon",
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     "availability": "In Stock",
     "in_stock": true,
     "seller": null,
     "first_party": null,
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     "observed_at": "2026-10-10T04:25:09-04:00",
     "age_minutes_at_build": 17761
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   ],
   "url": "/items/235487.json",
   "html": "/items/235487.html",
   "rank": 2
  },
  {
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   },
   "size_as_extracted": {
    "value": 3785.408,
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   },
   "unit_price_unit": "L",
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    "milk_base": "dairy",
    "fat_pct": 2,
    "protein_g_per_8_fl_oz": 8,
    "calcium_mg_per_8_fl_oz": 300,
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   },
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   "shopify_category_id": "gid://shopify/TaxonomyCategory/fb-1-9",
   "meets_minimum_spec": true,
   "tier": "basic",
   "premium_note": null,
   "best": {
    "unit_price": 0.653,
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   "lowest_price": {
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    "retailer": "amazon",
    "url": "https://www.amazon.com/dp/B07YSWGRGV"
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   "size_missing": false,
   "unranked_reason": null,
   "offers": [
    {
     "retailer": "amazon",
     "retailer_id": "B07YSWGRGV",
     "gtin": null,
     "price": 2.47,
     "currency": "USD",
     "price_usd": 2.47,
     "unit_price": 0.653,
     "availability": "In Stock",
     "in_stock": true,
     "seller": null,
     "first_party": null,
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     "size_text": "128 Fluid Ounces",
     "url": "https://www.amazon.com/dp/B07YSWGRGV",
     "observed_at": "2026-10-10T04:25:35-04:00",
     "age_minutes_at_build": 17761
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   ],
   "url": "/items/235489.json",
   "html": "/items/235489.html",
   "rank": 3,
   "premium": {
    "pct_over_baseline": 0.0,
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     "fat_pct": [
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      2
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    },
    "note": null
   }
  },
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   "brand": "Amazon Grocery",
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   },
   "size_as_extracted": {
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   "unit_price_unit": "L",
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    "milk_base": "dairy",
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   "standard_attributes": {
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   "shopify_category_id": "gid://shopify/TaxonomyCategory/fb-1-9",
   "meets_minimum_spec": true,
   "tier": "basic",
   "premium_note": null,
   "best": {
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   "lowest_price": {
    "price": 1.48,
    "retailer": "amazon",
    "url": "https://www.amazon.com/dp/B07YSWR91P"
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   "size_missing": false,
   "unranked_reason": null,
   "offers": [
    {
     "retailer": "amazon",
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     "price": 1.48,
     "currency": "USD",
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     "unit_price": 0.782,
     "availability": "In Stock",
     "in_stock": true,
     "seller": null,
     "first_party": null,
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     "size_text": "64 Fluid Ounces",
     "url": "https://www.amazon.com/dp/B07YSWR91P",
     "observed_at": "2026-10-10T04:26:58-04:00",
     "age_minutes_at_build": 17759
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   ],
   "url": "/items/235496.json",
   "html": "/items/235496.html",
   "rank": 4,
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     "fat_pct": [
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      2
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    "note": null
   }
  },
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   "brand": "Amazon Grocery",
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   "category": "milk",
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   "lowest_price": {
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    "retailer": "amazon",
    "url": "https://www.amazon.com/dp/B07YSWG9WS"
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      false,
      true
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    },
    "note": "Lactose-free whole milk provides a specialty dietary benefit."
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   "lowest_price": {
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      true
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    "note": "Organic certification is the primary added value."
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  },
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   "url": "/items/235500.json",
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