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"values": [ "Alcohol-free", "All-natural ingredients", "Aluminum-free", "ASC", "B corporation", "Biodegradable", "BPA-free", "CE certified", "Cruelty-free", "DBP", "Dermatologist tested", "Dye-free", "Eco-friendly", "Ecocert", "EWG verified", "Fair trade", "FDA approved", "Free from formaldehyde", "Free from toluene", "Gluten-free", "GMP", "GRAS", "Halal", "Hypoallergenic", "Informed choice", "ISO", "Kosher", "Latex-free", "Leaping bunny certified", "Made safe certified" ] }, { "name": "Product form", "handle": "product-form", "values": [ "Cream", "Cream-to-powder", "Film", "Foam", "Foaming lotion", "Gel", "Kohl", "Liquid", "Loose powder", "Lotion", "Milk", "Mousse", "Oil", "Ointment", "Pads", "Paste", "Pencil", "Powder", "Pressed powder", "Roll-on", "Serum", "Solid", "Spray", "Stick", "Suppository", "Tablets", "Towelette", "Wipes", "Other" ] }, { "name": "SPF level", "handle": "spf-level", "values": [ "SPF 4", "SPF 8", "SPF 15", "SPF 20", "SPF 25", "SPF 30", "SPF 35", "SPF 40", "SPF 45", "SPF 50", "SPF 50+", "SPF 60", "SPF 70", "SPF 85", "SPF 100", "Other" ] } ] }, "google": { "id": 8219, "path": "Health & Beauty > Personal Care > Cosmetics > Makeup > Eye Makeup > Mascara Primer" } }, "fields": [ { "key": "pre_mascara_use", "label": "Intended for use before mascara", "type": "boolean", "unit": null, "values": null, "why_it_matters": "Confirms the product is a lash primer meant to prepare lashes for mascara." }, { "key": "product_form", "label": "Product form", "type": "enum", "unit": null, "values": [ "Cream", "Cream-to-powder", "Film", "Foam", "Foaming lotion", "Gel", "Kohl", "Liquid", "Loose powder", "Lotion", "Milk", "Mousse" ], "why_it_matters": "Form affects how the primer applies and layers under mascara." }, { "key": "color", "label": "Color", "type": "enum", "unit": null, "values": [ "Beige", "Black", "Blue", "Bronze", "Brown", "Clear", "Gold", "Gray", "Green", "Multicolor", "Navy", "Orange" ], "why_it_matters": "A clear or tinted primer can suit different 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