{
 "slug": "lip-plumpers",
 "name": "Lip Plumpers",
 "root": "personal-care",
 "unit": "L",
 "unit_as_designed": "ml",
 "unit_note": "Use the total net product volume in milliliters, not package or shipping weight; convert listed fluid ounces to ml and sum the net volumes of all items in a multipack. Do not convert grams to ml without a stated density.",
 "gpc": {
  "brick_code": "10000534",
  "brick": "Cosmetic/MakeUp - Lips",
  "class": "Cosmetic/MakeUp Products",
  "family": "Cosmetics/Fragrances",
  "segment": "Beauty/Personal Care/Hygiene"
 },
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  "id": 2858,
  "path": "Health & Beauty > Personal Care > Cosmetics > Makeup > Lip Makeup > Lip Gloss"
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   "id": "gid://shopify/TaxonomyCategory/hb-3-2-6-5-9",
   "path": "Health & Beauty > Personal Care > Cosmetics > Makeup > Lip Makeup > Lip Plumpers",
   "attributes": [
    {
     "name": "Color",
     "handle": "color",
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      "Beige",
      "Black",
      "Blue",
      "Bronze",
      "Brown",
      "Clear",
      "Gold",
      "Gray",
      "Green",
      "Multicolor",
      "Navy",
      "Orange",
      "Pink",
      "Purple",
      "Red",
      "Rose gold",
      "Silver",
      "White",
      "Yellow"
     ]
    },
    {
     "name": "Cosmetic finish",
     "handle": "cosmetic-finish",
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      "Dewy",
      "Embossed",
      "Glitter",
      "Glossy",
      "Holographic",
      "Luminous",
      "Matte",
      "Metallic",
      "Natural",
      "Neon",
      "Opaque",
      "Pearlescent",
      "Radiant",
      "Satin",
      "Satin-matte",
      "Semi-matte",
      "Sheer",
      "Shimmer",
      "Shine-free",
      "Smooth",
      "Soft-focus",
      "Sparkly",
      "Velvet",
      "Velvet-matte",
      "Other"
     ]
    },
    {
     "name": "Coverage level",
     "handle": "coverage-level",
     "values": [
      "Adjustable",
      "Buildable",
      "Color correcting",
      "Full",
      "High coverage",
      "Light",
      "Medium",
      "Sheer",
      "Other"
     ]
    },
    {
     "name": "Dispenser type",
     "handle": "dispenser-type",
     "values": [
      "Ampoule",
      "Bottle",
      "Box",
      "Can",
      "Capsules",
      "Case",
      "Jar",
      "Palette",
      "Pan",
      "Pencil",
      "Pot",
      "Pouch",
      "Pump bottle",
      "Roll-on",
      "Sachet",
      "Spray",
      "Squeeze bottle",
      "Stick",
      "Tube",
      "Wipes",
      "Other"
     ]
    },
    {
     "name": "Flavor",
     "handle": "flavor",
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      "Almond",
      "Apple",
      "Banana",
      "Blueberry",
      "Caramel",
      "Cherry",
      "Chocolate",
      "Cinnamon",
      "Coconut",
      "Coffee",
      "Dulce de leche",
      "Elderflower",
      "Ginger",
      "Lemon",
      "Lime",
      "Lychee",
      "Mango",
      "Matcha",
      "Mint",
      "Mojito",
      "Orange",
      "Peach",
      "Raspberry",
      "Rose",
      "Salted caramel",
      "Strawberry",
      "Tropical",
      "Unflavored",
      "Vanilla",
      "Other"
     ]
    },
    {
     "name": "Fragrance",
     "handle": "fragrance",
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      "Aquatic",
      "Cherry",
      "Cinnamon",
      "Citrus",
      "Eucalyptus",
      "Floral",
      "Fresh",
      "Fresh linen",
      "Fruity",
      "Herbal",
      "Jasmine",
      "Lavender",
      "Ocean breeze",
      "Oriental",
      "Pine",
      "Rose",
      "Sandalwood",
      "Spicy",
      "Strawberry",
      "Tea tree",
      "Unscented",
      "Vanilla",
      "Woody",
      "Other"
     ]
    },
    {
     "name": "Lip makeup opacity",
     "handle": "lip-makeup-opacity",
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      "Buildable",
      "Full",
      "High pigment",
      "Medium",
      "Semi-sheer",
      "Sheer",
      "Other"
     ]
    },
    {
     "name": "Makeup features",
     "handle": "makeup-features",
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      "Buildable coverage",
      "Conditioning",
      "Contains hyaluronic acid",
      "Contains vitamins",
      "Durable",
      "Easy to apply",
      "Easy to remove",
      "Fragrance-free",
      "High pigmentation",
      "Hydrating",
      "Long lasting",
      "Moisturizing",
      "Non-comedogenic",
      "Non-drying",
      "Non-irritating",
      "Nourishing",
      "Other"
     ]
    },
    {
     "name": "Material",
     "handle": "material",
     "values": [
      "Acrylic",
      "Aluminum",
      "Angora",
      "Bamboo",
      "Biodegradable materials",
      "Brass",
      "Bronze",
      "Canvas",
      "Carbon",
      "Cardboard",
      "Cashmere",
      "Ceramic",
      "Chrome",
      "Clay",
      "Coir",
      "Concrete",
      "Copper",
      "Corduroy",
      "Cork",
      "Cotton",
      "Denim",
      "Fabric",
      "Faux fur",
      "Faux leather",
      "Felt",
      "Fiberglass",
      "Flannel",
      "Fleece",
      "Fur",
      "Glass"
     ]
    },
    {
     "name": "Pattern",
     "handle": "pattern",
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      "Abstract",
      "Animal",
      "Art",
      "Bead & reel",
      "Birds",
      "Brick",
      "Bull's eye",
      "Camouflage",
      "Characters",
      "Checkered",
      "Chevron",
      "Chinoiserie",
      "Christmas",
      "Collage",
      "Coral",
      "Damask",
      "Diagonal",
      "Diamond",
      "Dog's tooth",
      "Dots",
      "Egg & dart",
      "Ethnic",
      "Everlasting knot",
      "Floral",
      "Fret",
      "Geometric",
      "Guilloche",
      "Hearts",
      "Illusion",
      "Lace"
     ]
    },
    {
     "name": "Product certifications & standards",
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      "Alcohol-free",
      "All-natural ingredients",
      "Aluminum-free",
      "ASC",
      "B corporation",
      "Biodegradable",
      "BPA-free",
      "CE certified",
      "Cruelty-free",
      "DBP",
      "Dermatologist tested",
      "Dye-free",
      "Eco-friendly",
      "Ecocert",
      "EWG verified",
      "Fair trade",
      "FDA approved",
      "Free from formaldehyde",
      "Free from toluene",
      "Gluten-free",
      "GMP",
      "GRAS",
      "Halal",
      "Hypoallergenic",
      "Informed choice",
      "ISO",
      "Kosher",
      "Latex-free",
      "Leaping bunny certified",
      "Made safe certified"
     ]
    },
    {
     "name": "Product form",
     "handle": "product-form",
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      "Cream",
      "Cream-to-powder",
      "Film",
      "Foam",
      "Foaming lotion",
      "Gel",
      "Kohl",
      "Liquid",
      "Loose powder",
      "Lotion",
      "Milk",
      "Mousse",
      "Oil",
      "Ointment",
      "Pads",
      "Paste",
      "Pencil",
      "Powder",
      "Pressed powder",
      "Roll-on",
      "Serum",
      "Solid",
      "Spray",
      "Stick",
      "Suppository",
      "Tablets",
      "Towelette",
      "Wipes",
      "Other"
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    },
    {
     "name": "SPF level",
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      "SPF 4",
      "SPF 8",
      "SPF 15",
      "SPF 20",
      "SPF 25",
      "SPF 30",
      "SPF 35",
      "SPF 40",
      "SPF 45",
      "SPF 50",
      "SPF 50+",
      "SPF 60",
      "SPF 70",
      "SPF 85",
      "SPF 100",
      "Other"
     ]
    },
    {
     "name": "Suitable for skin type",
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     "values": [
      "Aging",
      "All skin types",
      "Combination",
      "Demanding",
      "Dry",
      "Mature",
      "Normal",
      "Oily",
      "Problem",
      "Rough",
      "Sensitive",
      "Universal",
      "Very dry",
      "Wet",
      "With redness",
      "Other"
     ]
    }
   ]
  },
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   "id": 2858,
   "path": "Health & Beauty > Personal Care > Cosmetics > Makeup > Lip Makeup > Lip Gloss"
  },
  "gpc": {
   "brick_code": "10000534",
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 },
 "fields": [
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   "type": "boolean",
   "unit": null,
   "values": null,
   "why_it_matters": "Confirms the product is intended to provide the category's core lip-plumping effect."
  },
  {
   "key": "product_form",
   "label": "Product form",
   "type": "enum",
   "unit": null,
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    "Cream",
    "Cream-to-powder",
    "Film",
    "Foam",
    "Foaming lotion",
    "Gel",
    "Kohl",
    "Liquid",
    "Loose powder",
    "Lotion",
    "Milk",
    "Mousse"
   ],
   "why_it_matters": "Indicates how the product applies and feels on the lips."
  },
  {
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    "Embossed",
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    "Glossy",
    "Holographic",
    "Luminous",
    "Matte",
    "Metallic",
    "Natural",
    "Neon",
    "Opaque",
    "Pearlescent"
   ],
   "why_it_matters": "Finish is a visible wear preference and can distinguish gloss-like options from other formulas."
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   "values": null,
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    "Full",
    "High pigment",
    "Medium",
    "Semi-sheer",
    "Sheer",
    "Other"
   ],
   "why_it_matters": "Shows how much color payoff to expect from a tinted plumper."
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    "Ampoule",
    "Bottle",
    "Box",
    "Can",
    "Capsules",
    "Case",
    "Jar",
    "Palette",
    "Pan",
    "Pencil",
    "Pot",
    "Pouch"
   ],
   "why_it_matters": "Packaging affects application convenience and portability."
  },
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   "unit": null,
   "values": null,
   "why_it_matters": "A stated wear-time benefit can justify a higher price for shoppers seeking fewer reapplications."
  },
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   "key": "spf_level",
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   "unit": null,
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    "SPF 4",
    "SPF 8",
    "SPF 15",
    "SPF 20",
    "SPF 25",
    "SPF 30",
    "SPF 35",
    "SPF 40",
    "SPF 45",
    "SPF 50",
    "SPF 50+"
   ],
   "why_it_matters": "Listed sun protection adds a distinct benefit beyond cosmetic plumping."
  }
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  "description": "For most shoppers, the product should be explicitly marketed as a lip plumper and be an applicable lip makeup or treatment. Shade, finish, and extra claims are preferences rather than requirements.",
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   {
    "key": "plumping_claim",
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