{
 "slug": "hair-styling-products",
 "name": "Hair Styling Products",
 "root": "personal-care",
 "unit": "kg",
 "unit_as_designed": "g",
 "unit_note": "Multiply the listed net ounces by the pack count. For products labeled in fluid ounces, use fluid ounces; for products labeled by weight, use weight ounces. Compare unit prices on the same volume-or-weight basis. (converted from oz; 1 oz = 28.3495 g)",
 "gpc": {
  "brick_code": "10000381",
  "brick": "Hair - Styling (Non Powered)",
  "class": "Hair Care Products",
  "family": "Hair Products",
  "segment": "Beauty/Personal Care/Hygiene"
 },
 "google_product_category": {
  "id": 1901,
  "path": "Health & Beauty > Personal Care > Hair Care > Hair Styling Products"
 },
 "taxonomy": {
  "shopify": {
   "id": "gid://shopify/TaxonomyCategory/hb-3-10-10",
   "path": "Health & Beauty > Personal Care > Hair Care > Hair Styling Products",
   "attributes": [
    {
     "name": "Age group",
     "handle": "age-group",
     "values": [
      "0-6 months",
      "6-12 months",
      "1-2 years",
      "Adults",
      "All ages",
      "Babies",
      "Kids",
      "Newborn",
      "Teens",
      "Toddlers",
      "Universal",
      "Other"
     ]
    },
    {
     "name": "Application type",
     "handle": "application-type",
     "values": [
      "Heat-activated",
      "Leave-in",
      "Overnight treatment",
      "Pre-wash",
      "Rinse-out",
      "Other"
     ]
    },
    {
     "name": "Conditioner effect",
     "handle": "conditioner-effect",
     "values": [
      "Anti hair loss",
      "Anti-dandruff",
      "Anti-frizz",
      "Cleansing",
      "Color protection",
      "Densifying",
      "Detangling",
      "Moisturizing",
      "Nourishing",
      "Protection",
      "Purifying",
      "Regenerating",
      "Repair",
      "Revitalizing",
      "Shine",
      "Smoothing",
      "Strengthening",
      "Thickening",
      "Volumizing",
      "Other"
     ]
    },
    {
     "name": "Constitutive ingredients",
     "handle": "constitutive-ingredients",
     "values": [
      "Acacia honey",
      "Acerola cherry",
      "Alcohol",
      "Almond oil",
      "Aloe vera",
      "Aluminum sulfate",
      "Apricot oil",
      "Argan oil",
      "Avocado oil",
      "Beeswax",
      "Blueberry seed oil",
      "Calendula",
      "Calendula oil",
      "Castor oil",
      "Catnip oil",
      "CBD",
      "Chamomile",
      "Charcoal",
      "Cherry oil",
      "Citronella oil",
      "Clay",
      "Cocoa butter",
      "Coconut oil",
      "Collagen",
      "Cucumber extract",
      "Essential oil",
      "Eucalyptus",
      "Ferulic acid",
      "Fruit extracts",
      "Glycerin"
     ]
    },
    {
     "name": "Fragrance",
     "handle": "fragrance",
     "values": [
      "Aquatic",
      "Cherry",
      "Cinnamon",
      "Citrus",
      "Eucalyptus",
      "Floral",
      "Fresh",
      "Fresh linen",
      "Fruity",
      "Herbal",
      "Jasmine",
      "Lavender",
      "Ocean breeze",
      "Oriental",
      "Pine",
      "Rose",
      "Sandalwood",
      "Spicy",
      "Strawberry",
      "Tea tree",
      "Unscented",
      "Vanilla",
      "Woody",
      "Other"
     ]
    },
    {
     "name": "Hair care finish",
     "handle": "hair-care-finish",
     "values": [
      "Glossy",
      "Matte",
      "Shiny",
      "Other"
     ]
    },
    {
     "name": "Hair care items included",
     "handle": "hair-care-items-included",
     "values": [
      "Conditioner",
      "Hair balm",
      "Hair cream",
      "Hair gel",
      "Hair mask",
      "Hair oil",
      "Hair perfume",
      "Hair serum",
      "Shampoo",
      "Straightening treatment",
      "Other"
     ]
    },
    {
     "name": "Hair styling benefits",
     "handle": "hair-styling-benefits",
     "values": [
      "Anti-frizz",
      "Color protection",
      "Curl defining",
      "Detangling",
      "Flexible hold",
      "Glossy finish",
      "Heat protection",
      "Hold and set",
      "Humidity resistance",
      "Lightweight feel",
      "Matte finish",
      "Moisturizing",
      "Root lift",
      "Scalp soothing",
      "Separation",
      "Shine enhancing",
      "Smoothing",
      "Straightening",
      "Strengthening",
      "Strong hold",
      "Texturizing",
      "Thickening",
      "UV protection",
      "Volumizing",
      "Other"
     ]
    },
    {
     "name": "Hair type",
     "handle": "hair-type",
     "values": [
      "Curly",
      "Dry",
      "Normal",
      "Straight",
      "Wavy",
      "Other"
     ]
    },
    {
     "name": "Hold level",
     "handle": "hold-level",
     "values": [
      "Light",
      "Medium",
      "Strong",
      "Other"
     ]
    },
    {
     "name": "Material",
     "handle": "material",
     "values": [
      "Acrylic",
      "Aluminum",
      "Angora",
      "Bamboo",
      "Biodegradable materials",
      "Brass",
      "Bronze",
      "Canvas",
      "Carbon",
      "Cardboard",
      "Cashmere",
      "Ceramic",
      "Chrome",
      "Clay",
      "Coir",
      "Concrete",
      "Copper",
      "Corduroy",
      "Cork",
      "Cotton",
      "Denim",
      "Fabric",
      "Faux fur",
      "Faux leather",
      "Felt",
      "Fiberglass",
      "Flannel",
      "Fleece",
      "Fur",
      "Glass"
     ]
    },
    {
     "name": "Product certifications & standards",
     "handle": "product-certifications-standards",
     "values": [
      "Alcohol-free",
      "All-natural ingredients",
      "Aluminum-free",
      "ASC",
      "B corporation",
      "Biodegradable",
      "BPA-free",
      "CE certified",
      "Cruelty-free",
      "DBP",
      "Dermatologist tested",
      "Dye-free",
      "Eco-friendly",
      "Ecocert",
      "EWG verified",
      "Fair trade",
      "FDA approved",
      "Free from formaldehyde",
      "Free from toluene",
      "Gluten-free",
      "GMP",
      "GRAS",
      "Halal",
      "Hypoallergenic",
      "Informed choice",
      "ISO",
      "Kosher",
      "Latex-free",
      "Leaping bunny certified",
      "Made safe certified"
     ]
    },
    {
     "name": "Product form",
     "handle": "product-form",
     "values": [
      "Cream",
      "Cream-to-powder",
      "Film",
      "Foam",
      "Foaming lotion",
      "Gel",
      "Kohl",
      "Liquid",
      "Loose powder",
      "Lotion",
      "Milk",
      "Mousse",
      "Oil",
      "Ointment",
      "Pads",
      "Paste",
      "Pencil",
      "Powder",
      "Pressed powder",
      "Roll-on",
      "Serum",
      "Solid",
      "Spray",
      "Stick",
      "Suppository",
      "Tablets",
      "Towelette",
      "Wipes",
      "Other"
     ]
    },
    {
     "name": "Suitable for hair type",
     "handle": "suitable-for-hair-type",
     "values": [
      "All hair types",
      "Bleached",
      "Blonde",
      "Brittle",
      "Brunette",
      "Colored",
      "Combination",
      "Curly",
      "Damaged",
      "Demanding",
      "Dry",
      "Dull",
      "Dyed",
      "Fine",
      "Frizzy",
      "Gray",
      "Highlighted",
      "Lifeless",
      "Loss",
      "Normal",
      "Oily",
      "Sensitive",
      "Split",
      "Straight",
      "Thick",
      "Thin",
      "Treated",
      "Unruly",
      "Weakened",
      "Other"
     ]
    }
   ]
  },
  "google": {
   "id": 1901,
   "path": "Health & Beauty > Personal Care > Hair Care > Hair Styling Products"
  },
  "gpc": {
   "brick_code": "10000381",
   "brick": "Hair - Styling (Non Powered)",
   "class": "Hair Care Products",
   "family": "Hair Products",
   "segment": "Beauty/Personal Care/Hygiene"
  }
 },
 "fields": [
  {
   "key": "format",
   "label": "Product format",
   "type": "enum",
   "unit": null,
   "values": [
    "clay",
    "paste",
    "pomade",
    "wax",
    "gel",
    "cream",
    "mousse",
    "hairspray",
    "texturizing_spray",
    "serum_oil",
    "powder",
    "other"
   ],
   "why_it_matters": "Format affects application, styling technique, and which hair routines the product suits."
  },
  {
   "key": "hold_level",
   "label": "Hold",
   "type": "enum",
   "unit": null,
   "values": [
    "none",
    "light",
    "medium",
    "strong",
    "extra_strong"
   ],
   "why_it_matters": "Hold indicates how well the product keeps a style in place."
  },
  {
   "key": "finish",
   "label": "Finish",
   "type": "enum",
   "unit": null,
   "values": [
    "matte",
    "natural",
    "low_shine",
    "shiny",
    "high_shine",
    "unspecified"
   ],
   "why_it_matters": "Finish determines the look left in the hair, from matte to visibly glossy."
  },
  {
   "key": "usage_target",
   "label": "Primary styling use",
   "type": "enum",
   "unit": null,
   "values": [
    "all_purpose_styling",
    "volume",
    "texture",
    "curl_definition",
    "smoothing_frizz_control",
    "other"
   ],
   "why_it_matters": "The stated use helps match a product to the styling result someone wants."
  },
  {
   "key": "heat_protection",
   "label": "Heat protection",
   "type": "boolean",
   "unit": null,
   "values": null,
   "why_it_matters": "Heat protection matters when styling with blow dryers or hot tools."
  },
  {
   "key": "humidity_resistance",
   "label": "Humidity resistance",
   "type": "boolean",
   "unit": null,
   "values": null,
   "why_it_matters": "Humidity resistance can help a style last in damp or humid conditions."
  }
 ],
 "minimum_spec": {
  "description": "For a broadly useful styling product, choose one with at least medium hold so it can help maintain a style through ordinary wear. Specialty products intended only for smoothing or conditioning may not meet this hold-based baseline.",
  "rules": [
   {
    "key": "hold_level",
    "op": "in",
    "value": [
     "medium",
     "strong",
     "extra_strong"
    ]
   }
  ]
 },
 "premium_dimensions": [
  "format",
  "hold_level",
  "finish",
  "usage_target",
  "heat_protection",
  "humidity_resistance"
 ],
 "baseline": {
  "item_id": 615,
  "name": "TRESemm\u00e9 TRES Two Hair Spray Extra Hold",
  "unit_price": 2.361133,
  "retailer": "hyvee"
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 "items": [
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    "unit": "oz"
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    "value": null,
    "unit": "oz"
   },
   "unit_price_unit": "kg",
   "specs": {
    "format": "hairspray",
    "hold_level": "extra_strong",
    "finish": "unspecified",
    "usage_target": "all_purpose_styling",
    "heat_protection": null,
    "humidity_resistance": null
   },
   "standard_attributes": {
    "Hair care items included": "Other",
    "Hold level": "Strong",
    "Hair styling benefits": "Hold and set"
   },
   "shopify_category_id": "gid://shopify/TaxonomyCategory/hb-3-10-10",
   "meets_minimum_spec": true,
   "tier": "basic",
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   "lowest_price": {
    "price": 7.97,
    "retailer": "hyvee",
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    {
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     "in_stock": true,
     "seller": "Hy-Vee",
     "first_party": false,
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     "size_text": "4.2 oz",
     "url": "https://www.hy-vee.com/aisles-online/p/43175/tresemme-tres-two-extra-hold-hair-spray",
     "observed_at": "2026-10-09T08:42:32-04:00",
     "age_minutes_at_build": 18943
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   ],
   "url": "/items/615.json",
   "html": "/items/615.html",
   "rank": 1
  },
  {
   "id": 80326,
   "name": "Tresemme TREsemme Flawless Curls Extra Hold Curl Care Mousse",
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    "unit": "g"
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   "size_as_extracted": {
    "value": 297.67,
    "unit": "g"
   },
   "unit_price_unit": "kg",
   "specs": {},
   "standard_attributes": {
    "Hair styling benefits": "Curl defining, Strong hold",
    "Hold level": "Strong",
    "Hair type": "Curly"
   },
   "shopify_category_id": "gid://shopify/TaxonomyCategory/hb-3-10-10",
   "meets_minimum_spec": null,
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    "unit_price": 26.775,
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    "retailer": "hyvee",
    "url": "https://www.hy-vee.com/aisles-online/p/43176/tresemme-flawless-curls-extra-hold-curl-care-mousse"
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    "url": "https://www.hy-vee.com/aisles-online/p/43176/tresemme-flawless-curls-extra-hold-curl-care-mousse"
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   "size_missing": false,
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   "offers": [
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     "observed_at": "2026-10-09T12:02:13-04:00",
     "age_minutes_at_build": 18743
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   ],
   "url": "/items/80326.json",
   "html": "/items/80326.html",
   "rank": 2,
   "premium": {
    "pct_over_baseline": 1034.0,
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  },
  {
   "id": 109085,
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   "unit_price_unit": "kg",
   "specs": {
    "format": "other",
    "hold_level": null,
    "finish": "unspecified",
    "usage_target": "smoothing_frizz_control",
    "heat_protection": null,
    "humidity_resistance": null
   },
   "standard_attributes": {
    "Conditioner effect": "Moisturizing",
    "Hair styling benefits": "Anti-frizz",
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   "tier": "basic",
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   "best": {
    "unit_price": 33.025,
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    "retailer": "cvs",
    "url": "https://www.cvs.com/shop/luster-s-pink-oil-moisturizer-hair-lotion-8-oz-prodid-141697"
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     "age_minutes_at_build": 18941
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   ],
   "url": "/items/109085.json",
   "html": "/items/109085.html",
   "rank": 3,
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      "hairspray",
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     "usage_target": [
      "all_purpose_styling",
      "smoothing_frizz_control"
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  },
  {
   "id": 233957,
   "name": "TRESemm\u00e9 Ultra Hold Hair Gel",
   "brand": "TRESemm\u00e9",
   "gtin": null,
   "category": "hair-styling-products",
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    "format": "gel",
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   "id": 233949,
   "name": "ORS Olive Oil Curlshow Curl Style Mousse",
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