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"GRAS", "Halal", "Hypoallergenic", "Informed choice", "ISO", "Kosher", "Latex-free", "Leaping bunny certified", "Made safe certified" ] }, { "name": "Product form", "handle": "product-form", "values": [ "Cream", "Cream-to-powder", "Film", "Foam", "Foaming lotion", "Gel", "Kohl", "Liquid", "Loose powder", "Lotion", "Milk", "Mousse", "Oil", "Ointment", "Pads", "Paste", "Pencil", "Powder", "Pressed powder", "Roll-on", "Serum", "Solid", "Spray", "Stick", "Suppository", "Tablets", "Towelette", "Wipes", "Other" ] }, { "name": "Suitable for hair type", "handle": "suitable-for-hair-type", "values": [ "All hair types", "Bleached", "Blonde", "Brittle", "Brunette", "Colored", "Combination", "Curly", "Damaged", "Demanding", "Dry", "Dull", "Dyed", "Fine", "Frizzy", "Gray", "Highlighted", "Lifeless", "Loss", "Normal", "Oily", "Sensitive", "Split", "Straight", "Thick", "Thin", "Treated", "Unruly", "Weakened", "Other" ] } ] }, "google": { "id": 2814, "path": "Health & Beauty > Personal Care > Hair 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"values": [ "black_nuances", "blonde_nuances", "blue_green_nuances", "brown_nuances", "red_purple_nuances", "unclassified", "unidentified", "white_grey_nuances" ], "why_it_matters": "Lets shoppers compare products that achieve the desired color family." }, { "key": "formation", "label": "Formation", "type": "enum", "unit": null, "values": [ "cream", "gel", "liquid", "mousse_foam", "oil", "powder", "unclassified", "unidentified" ], "why_it_matters": "Form affects application convenience and suitability for different coloring methods." }, { "key": "if_ammonia_free", "label": "If Ammonia Free", "type": "enum", "unit": null, "values": [ "no", "unidentified", "yes" ], "why_it_matters": "Ammonia-free claims can matter to shoppers comparing formula preferences." }, { "key": "grey_coverage_claim", "label": "Grey Coverage Claim", "type": "boolean", "unit": null, "values": null, "why_it_matters": "Identifies products marketed to cover grey hair." }, { "key": "developer_included", "label": 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