{
 "slug": "facial-cleanser",
 "name": "Facial Cleanser",
 "root": "personal-care",
 "unit": "L",
 "unit_as_designed": "ml",
 "unit_note": "Use the total stated liquid volume in US fluid ounces; convert milliliters by dividing by 29.5735. For multipacks, multiply the volume per container by the number of containers. Do not treat net weight in ounces as fluid ounces unless the listing provides a volume conversion. (converted from fl oz; 1 fl oz = 29.5735 ml)",
 "gpc": {
  "brick_code": "10000332",
  "brick": "Cleansers/Cosmetics Removers (Non Powered)",
  "class": "Skin Care",
  "family": "Skin Products",
  "segment": "Beauty/Personal Care/Hygiene"
 },
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  "id": 2526,
  "path": "Health & Beauty > Personal Care > Cosmetics > Skin Care > Facial Cleansers"
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   "path": "Health & Beauty > Personal Care > Cosmetics > Skin Care > Facial Cleansers",
   "attributes": [
    {
     "name": "Active ingredient",
     "handle": "active-ingredient",
     "values": [
      "Aloe vera",
      "Caffeine",
      "CBD",
      "Ceramides",
      "Collagen",
      "Green tea extract",
      "Hemp oil",
      "Hyaluronic acid",
      "Niacinamide",
      "Peptides",
      "Retinol",
      "Shea butter",
      "Vitamin C",
      "Vitamin K",
      "Other"
     ]
    },
    {
     "name": "Age group",
     "handle": "age-group",
     "values": [
      "0-6 months",
      "6-12 months",
      "1-2 years",
      "Adults",
      "All ages",
      "Babies",
      "Kids",
      "Newborn",
      "Teens",
      "Toddlers",
      "Universal",
      "Other"
     ]
    },
    {
     "name": "Alcohol/Solvent content",
     "handle": "alcohol-solvent-content",
     "values": [
      "Alcohol >24%",
      "Alcohol \u226424%",
      "Solvent - large container (>1L)",
      "Solvent - small container (\u22641L)",
      "Other"
     ]
    },
    {
     "name": "Cleanser type",
     "handle": "cleanser-type",
     "values": [
      "Balm cleanser",
      "Clay cleanser",
      "Cleansing bar",
      "Cleansing milk",
      "Cleansing soap",
      "Cream cleanser",
      "Foaming cleanser",
      "Gel cleanser",
      "Micellar water",
      "Oil cleanser",
      "Powder cleanser",
      "Other"
     ]
    },
    {
     "name": "Constitutive ingredients",
     "handle": "constitutive-ingredients",
     "values": [
      "Acacia honey",
      "Acerola cherry",
      "Alcohol",
      "Almond oil",
      "Aloe vera",
      "Aluminum sulfate",
      "Apricot oil",
      "Argan oil",
      "Avocado oil",
      "Beeswax",
      "Blueberry seed oil",
      "Calendula",
      "Calendula oil",
      "Castor oil",
      "Catnip oil",
      "CBD",
      "Chamomile",
      "Charcoal",
      "Cherry oil",
      "Citronella oil",
      "Clay",
      "Cocoa butter",
      "Coconut oil",
      "Collagen",
      "Cucumber extract",
      "Essential oil",
      "Eucalyptus",
      "Ferulic acid",
      "Fruit extracts",
      "Glycerin"
     ]
    },
    {
     "name": "Cosmetic function",
     "handle": "cosmetic-function",
     "values": [
      "Anti-aging",
      "Brightening",
      "Cleansing",
      "Exfoliating",
      "Healing",
      "Hydrating",
      "Hydration",
      "Moisturizing",
      "Nourishing",
      "Pore minimizing",
      "Protecting",
      "Repairing",
      "Soothing",
      "Other"
     ]
    },
    {
     "name": "Dispenser type",
     "handle": "dispenser-type",
     "values": [
      "Ampoule",
      "Bottle",
      "Box",
      "Can",
      "Capsules",
      "Case",
      "Jar",
      "Palette",
      "Pan",
      "Pencil",
      "Pot",
      "Pouch",
      "Pump bottle",
      "Roll-on",
      "Sachet",
      "Spray",
      "Squeeze bottle",
      "Stick",
      "Tube",
      "Wipes",
      "Other"
     ]
    },
    {
     "name": "Exfoliation method",
     "handle": "exfoliation-method",
     "values": [
      "Chemical (AHA/BHA)",
      "Enzyme",
      "None",
      "Physical (scrub beads)",
      "Powder micro-exfoliant",
      "Other"
     ]
    },
    {
     "name": "Face area",
     "handle": "face-area",
     "values": [
      "Eyes",
      "Face",
      "Neck",
      "Other"
     ]
    },
    {
     "name": "Fragrance",
     "handle": "fragrance",
     "values": [
      "Aquatic",
      "Cherry",
      "Cinnamon",
      "Citrus",
      "Eucalyptus",
      "Floral",
      "Fresh",
      "Fresh linen",
      "Fruity",
      "Herbal",
      "Jasmine",
      "Lavender",
      "Ocean breeze",
      "Oriental",
      "Pine",
      "Rose",
      "Sandalwood",
      "Spicy",
      "Strawberry",
      "Tea tree",
      "Unscented",
      "Vanilla",
      "Woody",
      "Other"
     ]
    },
    {
     "name": "Fragrance level",
     "handle": "fragrance-level",
     "values": [
      "Fragrance-free",
      "Lightly scented",
      "Other"
     ]
    },
    {
     "name": "Ingredient origin",
     "handle": "ingredient-origin",
     "values": [
      "Natural",
      "Synthetic",
      "Other"
     ]
    },
    {
     "name": "Material",
     "handle": "material",
     "values": [
      "Acrylic",
      "Aluminum",
      "Angora",
      "Bamboo",
      "Biodegradable materials",
      "Brass",
      "Bronze",
      "Canvas",
      "Carbon",
      "Cardboard",
      "Cashmere",
      "Ceramic",
      "Chrome",
      "Clay",
      "Coir",
      "Concrete",
      "Copper",
      "Corduroy",
      "Cork",
      "Cotton",
      "Denim",
      "Fabric",
      "Faux fur",
      "Faux leather",
      "Felt",
      "Fiberglass",
      "Flannel",
      "Fleece",
      "Fur",
      "Glass"
     ]
    },
    {
     "name": "PH level",
     "handle": "ph-level",
     "values": [
      "4.0 (moderately acidic)",
      "4.5 (moderately acidic)",
      "5.0 (moderately acidic)",
      "9.0 (moderately alkaline)",
      "9.5 (moderately alkaline)",
      "10.0 (moderately alkaline)",
      "10.5 (moderately alkaline)",
      "7.0 (neutral)",
      "5.5 (slightly acidic)",
      "6.0 (slightly acidic)",
      "6.5 (slightly acidic)",
      "7.5 (slightly alkaline)",
      "8.0 (slightly alkaline)",
      "8.5 (slightly alkaline)",
      "0.0 (strongly acidic)",
      "0.5 (strongly acidic)",
      "1.0 (strongly acidic)",
      "1.5 (strongly acidic)",
      "2.0 (strongly acidic)",
      "2.5 (strongly acidic)",
      "3.0 (strongly acidic)",
      "3.5 (strongly acidic)",
      "11.0 (strongly alkaline)",
      "11.5 (strongly alkaline)",
      "12.0 (strongly alkaline)",
      "12.5 (strongly alkaline)",
      "13.0 (strongly alkaline)",
      "13.5 (strongly alkaline)",
      "14.0 (strongly alkaline)",
      "Other"
     ]
    }
   ]
  },
  "google": {
   "id": 2526,
   "path": "Health & Beauty > Personal Care > Cosmetics > Skin Care > Facial Cleansers"
  },
  "gpc": {
   "brick_code": "10000332",
   "brick": "Cleansers/Cosmetics Removers (Non Powered)",
   "class": "Skin Care",
   "family": "Skin Products",
   "segment": "Beauty/Personal Care/Hygiene"
  }
 },
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  {
   "key": "total_volume_fl_oz",
   "label": "Total volume",
   "type": "number",
   "unit": "fl oz",
   "values": null,
   "why_it_matters": "Provides the quantity used to compare prices on a per-fluid-ounce basis."
  },
  {
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   "label": "Cleanser form",
   "type": "enum",
   "unit": null,
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    "foam",
    "gel",
    "cream",
    "oil",
    "balm",
    "micellar_water",
    "other"
   ],
   "why_it_matters": "Different forms suit different routines and preferences, such as makeup removal or a lightweight rinse."
  },
  {
   "key": "skin_type",
   "label": "Stated skin type",
   "type": "enum",
   "unit": null,
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    "all",
    "normal",
    "dry",
    "oily",
    "combination",
    "sensitive",
    "acne_prone",
    "other",
    "unspecified"
   ],
   "why_it_matters": "Helps shoppers identify products marketed for their skin needs."
  },
  {
   "key": "fragrance_free",
   "label": "Fragrance-free",
   "type": "boolean",
   "unit": null,
   "values": null,
   "why_it_matters": "Fragrance-free options may be preferable for fragrance-sensitive shoppers."
  },
  {
   "key": "marketed_active_ingredients",
   "label": "Marketed active ingredients",
   "type": "string",
   "unit": null,
   "values": null,
   "why_it_matters": "Specific actives can add targeted benefits, such as acne care or exfoliation."
  },
  {
   "key": "face_use",
   "label": "Intended for facial use",
   "type": "boolean",
   "unit": null,
   "values": null,
   "why_it_matters": "Confirms the product is intended to cleanse facial skin."
  }
 ],
 "minimum_spec": {
  "description": "A basic cleanser explicitly intended for facial use is sufficient for ordinary cleansing. No particular form, fragrance-free claim, or targeted active is necessary; shoppers should match the stated skin-type suitability to their own needs.",
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   }
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  "skin_type",
  "fragrance_free",
  "marketed_active_ingredients"
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