{ "slug": "baby-formula", "name": "Baby Formula", "root": "baby", "unit": "prepared_fl_oz", "unit_as_designed": null, "unit_note": "Add the prepared fluid ounces yielded by every container in the listing: use the labeled volume for ready-to-feed formula, the labeled dilution yield for concentrate, and the preparation instructions\u2019 yield for powder; multiply each by the number of containers in a multipack.", "gpc": { "brick_code": "10000575", "brick": "Baby/Infant - Formula (Shelf Stable)", "class": "Baby/Infant - Foods/Beverages", "family": "Prepared/Preserved Foods", "segment": "Food/Beverage" }, "google_product_category": { "id": 563, "path": "Baby & Toddler > Nursing & Feeding > Baby & Toddler Food > Baby Formula" }, "taxonomy": { "shopify": { "id": "gid://shopify/TaxonomyCategory/bt-10-1-4", "path": "Baby & Toddler > Nursing & Feeding > Baby & Toddler Food > Baby Formula", "attributes": [ { "name": "Formula level", "handle": "formula-level", "values": [ "Level 1 (0-6 months)", "Level 2 (6-12 months)", "Level 3 (+12 months)", "Other" ] } ] }, "google": { "id": 563, "path": "Baby & Toddler > Nursing & Feeding > Baby & Toddler Food > Baby Formula" }, "gpc": { "brick_code": "10000575", "brick": "Baby/Infant - Formula (Shelf Stable)", "class": "Baby/Infant - Foods/Beverages", "family": "Prepared/Preserved Foods", "segment": "Food/Beverage" } }, "fields": [ { "key": "age_stage", "label": "Age stage", "type": "enum", "unit": null, "values": [ "infant_from_birth", "follow_on_6_plus_months", "toddler_12_plus_months" ], "why_it_matters": "Shows whether the product is intended to meet an infant\u2019s needs from birth or for an older child." }, { "key": "form", "label": "Product form", "type": "enum", "unit": null, "values": [ "powder", "concentrate", "ready_to_feed" ], "why_it_matters": "Affects preparation, convenience, and the yield used for price comparison." }, { "key": "iron_fortified", "label": "Iron-fortified", "type": "boolean", "unit": null, "values": null, "why_it_matters": "Iron-fortified formula is the usual choice for routine infant feeding." }, { "key": "organic", "label": "Organic", "type": "boolean", "unit": null, "values": null, "why_it_matters": "Organic certification is a common preference that can explain a price premium." }, { "key": "protein_source", "label": "Protein source/type", "type": "enum", "unit": null, "values": [ "cow_milk", "goat_milk", "soy", "hydrolyzed_milk", "amino_acid", "other" ], "why_it_matters": "Identifies meaningful ingredient differences, including options chosen for specific dietary needs." }, { "key": "specialty_type", "label": "Specialty formula type", "type": "enum", "unit": null, "values": [ "standard", "gentle_sensitive", "hypoallergenic", "anti_reflux", "medical_other" ], "why_it_matters": "Specialized formulations may address particular feeding needs and carry a premium." }, { "key": "has_dha_ara", "label": "Contains DHA and ARA", "type": "boolean", "unit": null, "values": null, "why_it_matters": "These added fatty acids are a notable formulation feature that some shoppers compare." } ], "minimum_spec": { "description": "For routine feeding of most babies, choose iron-fortified infant formula labeled for use from birth. Formula for a particular medical or feeding need should be selected with a healthcare professional.", "rules": [ { "key": "age_stage", "op": "==", "value": "infant_from_birth" }, { "key": "iron_fortified", "op": "true", "value": true } ] }, "premium_dimensions": [ "organic", "protein_source", "specialty_type", "has_dha_ara", "form" ], "baseline": { "item_id": 228358, "name": "Similac 360 Total Care Whole Milk", "unit_price": 0.217812, "retailer": "amazon" }, "items": [ { "id": 228358, "name": "Similac 360 Total Care Whole Milk", "brand": "Similac", "gtin": null, "category": "baby-formula", "size": { "value": 192.0, "unit": "prepared_fl_oz" }, "size_as_extracted": null, "unit_price_unit": "prepared_fl_oz", "specs": { "age_stage": "infant_from_birth", "form": "ready_to_feed", "iron_fortified": true, "organic": false, "protein_source": "cow_milk", "specialty_type": "standard", "has_dha_ara": true }, "standard_attributes": { "Formula level": "Level 1 (0-6 months)" }, "shopify_category_id": "gid://shopify/TaxonomyCategory/bt-10-1-4", "meets_minimum_spec": true, "tier": "premium", "premium_note": "The added cost buys ready-to-feed convenience and a whole-milk formulation.", "best": { "unit_price": 0.217812, "price": 41.82, "retailer": "amazon", "url": "https://www.amazon.com/dp/B0H6GKC5KY" }, "lowest_price": { "price": 41.82, "retailer": "amazon", "url": "https://www.amazon.com/dp/B0H6GKC5KY" }, "size_missing": false, "unranked_reason": null, "offers": [ { "retailer": "amazon", "retailer_id": "B0H6GKC5KY", "gtin": null, "price": 41.82, "currency": "USD", "price_usd": 41.82, "unit_price": 0.217812, "availability": "Available to ship in 1-2 days", "in_stock": null, "seller": "Amazon.com", "first_party": true, "shipping": { "text": "FREE delivery", "price": 0.0 }, "size_text": "32 Fl Oz (Pack of 6)", "url": "https://www.amazon.com/dp/B0H6GKC5KY", "observed_at": "2026-10-09T18:23:58-04:00", "age_minutes_at_build": 18359 } ], "url": "/items/228358.json", "html": "/items/228358.html", "rank": 1 }, { "id": 228353, "name": "Similac 360 Total Care Gentle Comfort", "brand": "Similac", "gtin": null, "category": "baby-formula", "size": { "value": 192.0, "unit": "prepared_fl_oz" }, "size_as_extracted": null, "unit_price_unit": "prepared_fl_oz", "specs": { "age_stage": "infant_from_birth", "form": "ready_to_feed", "iron_fortified": true, "organic": false, "protein_source": "hydrolyzed_milk", "specialty_type": "gentle_sensitive", "has_dha_ara": true }, "standard_attributes": { "Formula level": "Level 1 (0-6 months)" }, "shopify_category_id": "gid://shopify/TaxonomyCategory/bt-10-1-4", "meets_minimum_spec": true, "tier": "premium", "premium_note": "The added cost buys ready-to-feed convenience and a gentle formulation.", "best": { "unit_price": 0.224792, "price": 43.16, "retailer": "amazon", "url": "https://www.amazon.com/dp/B0G3Q9WVDN" }, "lowest_price": { "price": 43.16, "retailer": "amazon", "url": "https://www.amazon.com/dp/B0G3Q9WVDN" }, "size_missing": false, "unranked_reason": null, "offers": [ { "retailer": "amazon", "retailer_id": "B0G3Q9WVDN", "gtin": null, "price": 43.16, "currency": "USD", "price_usd": 43.16, "unit_price": 0.224792, "availability": "Only 1 left in stock (more on the way).", "in_stock": null, "seller": "Amazon.com", "first_party": true, "shipping": { "text": "FREE delivery", "price": 0.0 }, "size_text": "32 Fl Oz (Pack of 6)", "url": "https://www.amazon.com/dp/B0G3Q9WVDN", "observed_at": "2026-10-09T18:23:17-04:00", "age_minutes_at_build": 18360 } ], "url": "/items/228353.json", "html": "/items/228353.html", "rank": 2, "premium": { "pct_over_baseline": 3.2, "spec_diffs": { "protein_source": [ "cow_milk", "hydrolyzed_milk" ], "specialty_type": [ "standard", "gentle_sensitive" ] }, "note": "The added cost buys ready-to-feed convenience and a gentle formulation." } }, { "id": 228355, "name": "Similac 360 Total Care Sensitive", "brand": "Similac", "gtin": null, "category": "baby-formula", "size": { "value": 192.0, "unit": "prepared_fl_oz" }, "size_as_extracted": null, "unit_price_unit": "prepared_fl_oz", "specs": { "age_stage": "infant_from_birth", "form": "ready_to_feed", "iron_fortified": true, "organic": false, "protein_source": "cow_milk", "specialty_type": "gentle_sensitive", "has_dha_ara": true }, "standard_attributes": { "Formula level": "Level 1 (0-6 months)" }, "shopify_category_id": "gid://shopify/TaxonomyCategory/bt-10-1-4", "meets_minimum_spec": true, "tier": "premium", "premium_note": "The added cost buys ready-to-feed convenience in a sensitive-focused formula.", "best": { "unit_price": 0.304635, "price": 58.49, "retailer": "amazon", "url": "https://www.amazon.com/dp/B09DTGVNMY" }, "lowest_price": { "price": 58.49, "retailer": "amazon", "url": "https://www.amazon.com/dp/B09DTGVNMY" }, "size_missing": false, "unranked_reason": null, "offers": [ { "retailer": "amazon", "retailer_id": "B09DTGVNMY", "gtin": null, "price": 58.49, "currency": "USD", "price_usd": 58.49, "unit_price": 0.304635, "availability": "In Stock", "in_stock": true, "seller": "Amazon.com", "first_party": true, "shipping": { "text": "FREE delivery", "price": 0.0 }, "size_text": "8 Fl Oz (Pack of 24)", "url": "https://www.amazon.com/dp/B09DTGVNMY", "observed_at": "2026-10-09T18:25:55-04:00", "age_minutes_at_build": 18357 } ], "url": "/items/228355.json", "html": "/items/228355.html", "rank": 3, "premium": { "pct_over_baseline": 39.9, "spec_diffs": { "specialty_type": [ "standard", "gentle_sensitive" ] }, "note": "The added cost buys ready-to-feed convenience in a sensitive-focused formula." } }, { "id": 228369, "name": "Similac 360 Total Care", "brand": "Similac", "gtin": null, "category": "baby-formula", "size": { "value": 192.0, "unit": "prepared_fl_oz" }, "size_as_extracted": null, "unit_price_unit": "prepared_fl_oz", "specs": { "age_stage": "infant_from_birth", "form": "ready_to_feed", "iron_fortified": null, "organic": null, "protein_source": "cow_milk", "specialty_type": "standard", "has_dha_ara": null }, "standard_attributes": { "Formula level": "Level 1 (0-6 months)" }, "shopify_category_id": "gid://shopify/TaxonomyCategory/bt-10-1-4", "meets_minimum_spec": false, "tier": "premium", "premium_note": "The 360 Total Care formulation is a higher-tier option than basic standard formula.", "best": { "unit_price": 0.400729, "price": 76.94, "retailer": "amazon", "url": "https://www.amazon.com/dp/B0BLD92Z7Q" }, "lowest_price": { "price": 76.94, "retailer": "amazon", "url": "https://www.amazon.com/dp/B0BLD92Z7Q" }, "size_missing": false, "unranked_reason": null, "offers": [ { "retailer": "amazon", "retailer_id": "B0BLD92Z7Q", "gtin": null, "price": 76.94, "currency": "USD", "price_usd": 76.94, "unit_price": 0.400729, "availability": "In Stock", "in_stock": true, "seller": "Amazon.com", "first_party": true, "shipping": { "text": "FREE delivery", "price": 0.0 }, "size_text": "32 Fl Oz (Pack of 6)", "url": "https://www.amazon.com/dp/B0BLD92Z7Q", "observed_at": "2026-10-09T18:25:32-04:00", "age_minutes_at_build": 18358 } ], "url": "/items/228369.json", "html": "/items/228369.html", "rank": 4, "premium": { "pct_over_baseline": 84.0, "spec_diffs": {}, "note": "The 360 Total Care formulation is a higher-tier option than basic standard formula." } }, { "id": 228371, "name": "Enfamil NeuroPro", "brand": "Enfamil", "gtin": null, "category": "baby-formula", "size": { "value": 192.0, "unit": "prepared_fl_oz" }, "size_as_extracted": null, "unit_price_unit": "prepared_fl_oz", "specs": { "age_stage": "infant_from_birth", "form": "ready_to_feed", "iron_fortified": null, "organic": null, "protein_source": "cow_milk", "specialty_type": "standard", "has_dha_ara": null }, "standard_attributes": { "Formula level": "Level 1 (0-6 months)" }, "shopify_category_id": "gid://shopify/TaxonomyCategory/bt-10-1-4", "meets_minimum_spec": false, "tier": "mid", "premium_note": "The NeuroPro line offers a higher-tier formulation than basic standard formula.", "best": { "unit_price": 0.466562, "price": 89.58, "retailer": "amazon", "url": "https://www.amazon.com/dp/B006609HYI" }, "lowest_price": { "price": 89.58, "retailer": "amazon", "url": "https://www.amazon.com/dp/B006609HYI" }, "size_missing": false, "unranked_reason": null, "offers": [ { "retailer": "amazon", "retailer_id": "B006609HYI", "gtin": null, "price": 89.58, "currency": "USD", "price_usd": 89.58, "unit_price": 0.466562, "availability": "In Stock", "in_stock": true, "seller": "Amazon.com", "first_party": true, "shipping": { "text": "FREE delivery", "price": 0.0 }, "size_text": "8 Fl Oz (Pack of 24)", "url": "https://www.amazon.com/dp/B006609HYI", "observed_at": "2026-10-09T18:25:48-04:00", "age_minutes_at_build": 18357 } ], "url": "/items/228371.json", "html": "/items/228371.html", "rank": 5, "premium": { "pct_over_baseline": 114.2, "spec_diffs": {}, "note": "The NeuroPro line offers a higher-tier formulation than basic standard formula." } }, { "id": 228359, "name": "Similac 360 Total Care Whole Milk", "brand": "Similac", "gtin": null, "category": "baby-formula", "size": { "value": 24.0, "unit": "prepared_fl_oz" }, "size_as_extracted": null, "unit_price_unit": "prepared_fl_oz", "specs": { "age_stage": "infant_from_birth", "form": "ready_to_feed", "iron_fortified": true, "organic": false, "protein_source": "cow_milk", "specialty_type": "standard", "has_dha_ara": true }, "standard_attributes": { "Formula level": "Level 1 (0-6 months)" }, "shopify_category_id": "gid://shopify/TaxonomyCategory/bt-10-1-4", "meets_minimum_spec": true, "tier": "premium", "premium_note": "The added cost buys ready-to-feed convenience in small bottles.", "best": { "unit_price": 0.49875, "price": 11.97, "retailer": "amazon", "url": "https://www.amazon.com/dp/B0GZHYDLGF" }, "lowest_price": { "price": 11.97, "retailer": "amazon", "url": "https://www.amazon.com/dp/B0GZHYDLGF" }, "size_missing": false, "unranked_reason": null, "offers": [ { "retailer": "amazon", "retailer_id": "B0GZHYDLGF", "gtin": null, "price": 11.97, "currency": "USD", "price_usd": 11.97, "unit_price": 0.49875, "availability": "In Stock", "in_stock": true, "seller": "Amazon.com", "first_party": true, "shipping": { "text": "FREE delivery", "price": 0.0 }, "size_text": "2 Fl Oz (Pack of 12)", "url": "https://www.amazon.com/dp/B0GZHYDLGF", "observed_at": "2026-10-09T18:24:06-04:00", "age_minutes_at_build": 18359 } ], "url": "/items/228359.json", "html": "/items/228359.html", "rank": 6, "premium": { "pct_over_baseline": 129.0, "spec_diffs": {}, "note": "The added cost buys ready-to-feed convenience in small bottles." } }, { "id": 228356, "name": "Enfamil NeuroPro", "brand": "Enfamil", "gtin": null, "category": "baby-formula", "size": { "value": 96.0, "unit": "prepared_fl_oz" }, "size_as_extracted": null, "unit_price_unit": "prepared_fl_oz", "specs": { "age_stage": "infant_from_birth", "form": "ready_to_feed", "iron_fortified": true, "organic": false, "protein_source": "cow_milk", "specialty_type": "standard", "has_dha_ara": true }, "standard_attributes": { "Formula level": "Level 1 (0-6 months)" }, "shopify_category_id": "gid://shopify/TaxonomyCategory/bt-10-1-4", "meets_minimum_spec": true, "tier": "premium", "premium_note": "The added cost buys ready-to-feed convenience and the NeuroPro formulation.", "best": { "unit_price": 0.686875, "price": 65.94, "retailer": "amazon", "url": "https://www.amazon.com/dp/B0B4X31K1S" }, "lowest_price": { "price": 65.94, "retailer": "amazon", "url": "https://www.amazon.com/dp/B0B4X31K1S" }, "size_missing": false, "unranked_reason": null, "offers": [ { "retailer": "amazon", "retailer_id": "B0B4X31K1S", "gtin": null, "price": 65.94, "currency": "USD", "price_usd": 65.94, "unit_price": 0.686875, "availability": "In Stock", "in_stock": true, "seller": "Amazon.com", "first_party": true, "shipping": { "text": "FREE delivery", "price": 0.0 }, "size_text": "2 Fl Oz (Pack of 48)", "url": "https://www.amazon.com/dp/B0B4X31K1S", "observed_at": "2026-10-09T18:23:41-04:00", "age_minutes_at_build": 18360 } ], "url": "/items/228356.json", "html": "/items/228356.html", "rank": 7, "premium": { "pct_over_baseline": 215.4, "spec_diffs": {}, "note": "The added cost buys ready-to-feed convenience and the NeuroPro formulation." } } ], "unranked_items": [ { "id": 7881, "name": "Happy Family Happy Baby Stage 1 A2 Organic Infant Milk-Based Formula with Iron", "brand": "Happy Family", "gtin": "819573017090", "category": "baby-formula", "size": { "value": 1.0, "unit": "prepared_fl_oz" }, "size_as_extracted": null, "unit_price_unit": "prepared_fl_oz", "specs": {}, "standard_attributes": { "Formula level": "Level 1 (0-6 months)" }, "shopify_category_id": "gid://shopify/TaxonomyCategory/bt-10-1-4", "meets_minimum_spec": null, "tier": null, "premium_note": null, "best": null, "lowest_price": { "price": 35.09, "retailer": "thrivemarket", "url": "https://thrivemarket.com/p/happy-family-happy-baby-stage-1-a2-organic-infant-milk-based-formula-with-iron" }, "size_missing": false, "unranked_reason": "size_missing", "offers": [ { "retailer": "thrivemarket", "retailer_id": "819573017090", "gtin": "819573017090", "price": 35.09, "currency": "USD", "price_usd": 35.09, "unit_price": null, "availability": "InStock", "in_stock": true, "seller": null, "first_party": null, "shipping": null, "size_text": "22.9 oz container", "url": "https://thrivemarket.com/p/happy-family-happy-baby-stage-1-a2-organic-infant-milk-based-formula-with-iron", "observed_at": "2026-10-09T08:43:23-04:00", "age_minutes_at_build": 18940 } ], "url": "/items/7881.json", "html": "/items/7881.html" }, { "id": 98507, "name": "Happy Family Happy Baby Stage 1 Organic Infant Milk-Based Formula with Iron", "brand": "Happy Family", "gtin": "819573017076", "category": "baby-formula", "size": { "value": 1.0, "unit": "prepared_fl_oz" }, "size_as_extracted": null, "unit_price_unit": "prepared_fl_oz", "specs": {}, "standard_attributes": { "Formula level": "Level 1 (0-6 months)" }, "shopify_category_id": "gid://shopify/TaxonomyCategory/bt-10-1-4", "meets_minimum_spec": null, "tier": null, "premium_note": null, "best": null, "lowest_price": { "price": 35.09, "retailer": "thrivemarket", "url": "https://thrivemarket.com/p/happy-family-happy-baby-stage-1-organic-infant-milk-based-formula-with-iron" }, "size_missing": false, "unranked_reason": "size_missing", "offers": [ { "retailer": "thrivemarket", "retailer_id": "819573017076", "gtin": "819573017076", "price": 35.09, "currency": "USD", "price_usd": 35.09, "unit_price": null, "availability": "InStock", "in_stock": true, "seller": null, "first_party": null, "shipping": null, "size_text": "22.9 oz container", "url": "https://thrivemarket.com/p/happy-family-happy-baby-stage-1-organic-infant-milk-based-formula-with-iron", "observed_at": "2026-10-09T12:09:34-04:00", "age_minutes_at_build": 18734 } ], "url": "/items/98507.json", "html": "/items/98507.html" }, { "id": 98631, "name": "Holle Cow Milk Toddler Drink", "brand": "Holle", "gtin": "850034147307", "category": "baby-formula", "size": { "value": 1.0, "unit": "prepared_fl_oz" }, "size_as_extracted": null, "unit_price_unit": "prepared_fl_oz", "specs": {}, "standard_attributes": { "Formula level": "Level 3 (+12 months)" }, "shopify_category_id": "gid://shopify/TaxonomyCategory/bt-10-1-4", "meets_minimum_spec": null, "tier": null, "premium_note": null, "best": null, "lowest_price": { "price": 17.63, "retailer": "thrivemarket", "url": "https://thrivemarket.com/p/holle-cow-milk-toddler-drink-14-oz-tin" }, "size_missing": false, "unranked_reason": "size_missing", "offers": [ { "retailer": "thrivemarket", "retailer_id": "850034147307", "gtin": "850034147307", "price": 17.63, "currency": "USD", "price_usd": 17.63, "unit_price": null, "availability": "InStock", "in_stock": true, "seller": null, "first_party": null, "shipping": null, "size_text": "14.1 oz tin", "url": "https://thrivemarket.com/p/holle-cow-milk-toddler-drink-14-oz-tin", "observed_at": "2026-10-09T12:10:36-04:00", "age_minutes_at_build": 18733 } ], "url": "/items/98631.json", "html": "/items/98631.html" }, { "id": 132831, "name": "Bobbie Organic Infant Formula Milk-Based Powder With Iron", "brand": "Bobbie", "gtin": "683744964359", "category": "baby-formula", "size": { "value": 1.0, "unit": "prepared_fl_oz" }, "size_as_extracted": null, "unit_price_unit": "prepared_fl_oz", "specs": {}, "standard_attributes": {}, "shopify_category_id": "gid://shopify/TaxonomyCategory/bt-10-1-4", "meets_minimum_spec": null, "tier": null, "premium_note": null, "best": null, "lowest_price": { "price": 25.99, "retailer": "thrivemarket", "url": "https://thrivemarket.com/p/bobbie-organic-infant-formula-milk-based-powder-with-iron" }, "size_missing": false, "unranked_reason": "size_missing", "offers": [ { "retailer": "thrivemarket", "retailer_id": "683744964359", "gtin": "683744964359", "price": 25.99, "currency": "USD", "price_usd": 25.99, "unit_price": null, "availability": "InStock", "in_stock": true, "seller": null, "first_party": null, "shipping": null, "size_text": "14.1 oz tin", "url": "https://thrivemarket.com/p/bobbie-organic-infant-formula-milk-based-powder-with-iron", "observed_at": "2026-10-09T12:34:03-04:00", "age_minutes_at_build": 18709 } ], "url": "/items/132831.json", "html": "/items/132831.html" }, { "id": 210734, "name": "Kabrita Goat Milk-Based Infant Formula Powder with Iron, 0-12 M", "brand": "Kabrita", "gtin": "839563000017", "category": "baby-formula", "size": { "value": 1.0, "unit": "prepared_fl_oz" }, "size_as_extracted": null, "unit_price_unit": "prepared_fl_oz", "specs": {}, "standard_attributes": { "Formula level": "Other" }, "shopify_category_id": "gid://shopify/TaxonomyCategory/bt-10-1-4", "meets_minimum_spec": null, "tier": null, "premium_note": null, "best": null, "lowest_price": { "price": 18.67, "retailer": "thrivemarket", "url": "https://thrivemarket.com/p/kabrita-goat-milk-based-infant-formula-powder-with-iron-0-12-m" }, "size_missing": false, "unranked_reason": "size_missing", "offers": [ { "retailer": "thrivemarket", "retailer_id": "839563000017", "gtin": "839563000017", "price": 18.67, "currency": "USD", "price_usd": 18.67, "unit_price": null, "availability": "OutOfStock", "in_stock": false, "seller": null, "first_party": null, "shipping": null, "size_text": "14 oz tub", "url": "https://thrivemarket.com/p/kabrita-goat-milk-based-infant-formula-powder-with-iron-0-12-m", "observed_at": "2026-10-10T04:18:44-04:00", "age_minutes_at_build": 17765 } ], "url": "/items/210734.json", "html": "/items/210734.html" }, { "id": 228344, "name": "Bubs Whole Goat Milk Infant Formula Goat milk", "brand": "Bubs", "gtin": null, "category": "baby-formula", "size": { "value": null, "unit": "prepared_fl_oz" }, "size_as_extracted": null, "unit_price_unit": "prepared_fl_oz", "specs": { "age_stage": "infant_from_birth", "form": "powder", "iron_fortified": true, "organic": false, "protein_source": "goat_milk", "specialty_type": "standard", "has_dha_ara": null }, "standard_attributes": { "Formula level": "Level 1 (0-6 months)" }, "shopify_category_id": "gid://shopify/TaxonomyCategory/bt-10-1-4", "meets_minimum_spec": true, "tier": "premium", "premium_note": "The added cost buys a goat-milk protein option.", "best": null, "lowest_price": { "price": 28.47, "retailer": "amazon", "url": "https://www.amazon.com/dp/B0DCLL5XLB" }, "size_missing": true, "unranked_reason": "size_missing", "offers": [ { "retailer": "amazon", "retailer_id": "B0DCLL5XLB", "gtin": null, "price": 28.47, "currency": "USD", "price_usd": 28.47, "unit_price": null, "availability": "In Stock", "in_stock": true, "seller": "Amazon.com", "first_party": true, "shipping": { "text": "FREE delivery", "price": 0.0 }, "size_text": "20 Ounce (Pack of 1)", "url": "https://www.amazon.com/dp/B0DCLL5XLB", "observed_at": "2026-10-09T18:22:02-04:00", "age_minutes_at_build": 18361 } ], "url": "/items/228344.json", "html": "/items/228344.html" }, { "id": 228345, "name": "Enfamil Optimum Gentlease Gentlease", "brand": "Enfamil", "gtin": null, "category": "baby-formula", "size": { "value": null, "unit": "prepared_fl_oz" }, "size_as_extracted": null, "unit_price_unit": "prepared_fl_oz", "specs": { "age_stage": "infant_from_birth", "form": "powder", "iron_fortified": true, "organic": false, "protein_source": "hydrolyzed_milk", "specialty_type": "gentle_sensitive", "has_dha_ara": true }, "standard_attributes": { "Formula level": "Level 1 (0-6 months)" }, "shopify_category_id": "gid://shopify/TaxonomyCategory/bt-10-1-4", "meets_minimum_spec": true, "tier": "premium", "premium_note": "The added cost buys a gentle formulation intended for easier digestion.", "best": null, "lowest_price": { "price": 54.97, "retailer": "amazon", "url": "https://www.amazon.com/dp/B07P83SR6D" }, "size_missing": true, "unranked_reason": "size_missing", "offers": [ { "retailer": "amazon", "retailer_id": "B07P83SR6D", "gtin": null, "price": 54.97, "currency": "USD", "price_usd": 54.97, "unit_price": null, "availability": "In Stock", "in_stock": true, "seller": "Amazon.com", "first_party": true, "shipping": { "text": "FREE delivery", "price": 0.0 }, "size_text": "19.5 Ounce (Pack of 1)", "url": "https://www.amazon.com/dp/B07P83SR6D", "observed_at": "2026-10-09T18:22:10-04:00", "age_minutes_at_build": 18361 } ], "url": "/items/228345.json", "html": "/items/228345.html" }, { "id": 228346, "name": "Similac 360 Total Care", "brand": "Similac", "gtin": null, "category": "baby-formula", "size": { "value": null, "unit": "prepared_fl_oz" }, "size_as_extracted": null, "unit_price_unit": "prepared_fl_oz", "specs": { "age_stage": "infant_from_birth", "form": "powder", "iron_fortified": true, "organic": false, "protein_source": "cow_milk", "specialty_type": "standard", "has_dha_ara": true }, "standard_attributes": { "Formula level": "Level 1 (0-6 months)" }, "shopify_category_id": "gid://shopify/TaxonomyCategory/bt-10-1-4", "meets_minimum_spec": true, "tier": "mid", "premium_note": "The added cost buys a formula featuring a five-prebiotic blend.", "best": null, "lowest_price": { "price": 170.84, "retailer": "amazon", "url": "https://www.amazon.com/dp/B09F5X1JVR" }, "size_missing": true, "unranked_reason": "size_missing", "offers": [ { "retailer": "amazon", "retailer_id": "B09F5X1JVR", "gtin": null, "price": 170.84, "currency": "USD", "price_usd": 170.84, "unit_price": null, "availability": "In Stock", "in_stock": true, "seller": "Amazon.com", "first_party": true, "shipping": { "text": "FREE delivery", "price": 0.0 }, "size_text": "36 Ounce (Pack of 3)", "url": "https://www.amazon.com/dp/B09F5X1JVR", "observed_at": "2026-10-09T18:22:18-04:00", "age_minutes_at_build": 18361 } ], "url": "/items/228346.json", "html": "/items/228346.html" }, { "id": 228347, "name": "Enfamil Optimum", "brand": "Enfamil", "gtin": null, "category": "baby-formula", "size": { "value": null, "unit": "prepared_fl_oz" }, "size_as_extracted": null, "unit_price_unit": "prepared_fl_oz", "specs": { "age_stage": "infant_from_birth", "form": "powder", "iron_fortified": true, "organic": false, "protein_source": "cow_milk", "specialty_type": "standard", "has_dha_ara": null }, "standard_attributes": { "Formula level": "Level 1 (0-6 months)" }, "shopify_category_id": "gid://shopify/TaxonomyCategory/bt-10-1-4", "meets_minimum_spec": true, "tier": "mid", "premium_note": "The added cost buys Enfamil's lactoferrin-focused formulation.", "best": null, "lowest_price": { "price": 46.99, "retailer": "amazon", "url": "https://www.amazon.com/dp/B01ASIEJPA" }, "size_missing": true, "unranked_reason": "size_missing", "offers": [ { "retailer": "amazon", "retailer_id": "B01ASIEJPA", "gtin": null, "price": 46.99, "currency": "USD", "price_usd": 46.99, "unit_price": null, "availability": "In Stock", "in_stock": true, "seller": "Amazon.com", "first_party": true, "shipping": { "text": "FREE delivery", "price": 0.0 }, "size_text": "20.5 Ounce (Pack of 1)", "url": "https://www.amazon.com/dp/B01ASIEJPA", "observed_at": "2026-10-09T18:22:25-04:00", "age_minutes_at_build": 18361 } ], "url": "/items/228347.json", "html": "/items/228347.html" }, { "id": 228348, "name": "Enfamil Infant Formula", "brand": "Enfamil", "gtin": null, "category": "baby-formula", "size": { "value": null, "unit": "prepared_fl_oz" }, "size_as_extracted": null, "unit_price_unit": "prepared_fl_oz", "specs": { "age_stage": "infant_from_birth", "form": "powder", "iron_fortified": true, "organic": false, "protein_source": "cow_milk", "specialty_type": "standard", "has_dha_ara": null }, "standard_attributes": { "Formula level": "Level 1 (0-6 months)" }, "shopify_category_id": "gid://shopify/TaxonomyCategory/bt-10-1-4", "meets_minimum_spec": true, "tier": "basic", "premium_note": null, "best": null, "lowest_price": { "price": 167.11, "retailer": "amazon", "url": "https://www.amazon.com/dp/B077MH16XT" }, "size_missing": true, "unranked_reason": "size_missing", "offers": [ { "retailer": "amazon", "retailer_id": "B077MH16XT", "gtin": null, "price": 167.11, "currency": "USD", "price_usd": 167.11, "unit_price": null, "availability": "In Stock", "in_stock": true, "seller": "Amazon.com", "first_party": true, "shipping": { "text": "FREE delivery", "price": 0.0 }, "size_text": "29.4 Ounce (Pack of 4)", "url": "https://www.amazon.com/dp/B077MH16XT", "observed_at": "2026-10-09T18:22:34-04:00", "age_minutes_at_build": 18361 } ], "url": "/items/228348.json", "html": "/items/228348.html" }, { "id": 228349, "name": "Similac Advance", "brand": "Similac", "gtin": null, "category": "baby-formula", "size": { "value": null, "unit": "prepared_fl_oz" }, "size_as_extracted": null, "unit_price_unit": "prepared_fl_oz", "specs": { "age_stage": "infant_from_birth", "form": "powder", "iron_fortified": true, "organic": false, "protein_source": "cow_milk", "specialty_type": "standard", "has_dha_ara": null }, "standard_attributes": { "Formula level": "Level 1 (0-6 months)" }, "shopify_category_id": "gid://shopify/TaxonomyCategory/bt-10-1-4", "meets_minimum_spec": true, "tier": "basic", "premium_note": null, "best": null, "lowest_price": { "price": 45.99, "retailer": "amazon", "url": "https://www.amazon.com/dp/B00OJ87EHG" }, "size_missing": true, "unranked_reason": "size_missing", "offers": [ { "retailer": "amazon", "retailer_id": "B00OJ87EHG", "gtin": null, "price": 45.99, "currency": "USD", "price_usd": 45.99, "unit_price": null, "availability": "In Stock", "in_stock": true, "seller": "Amazon.com", "first_party": true, "shipping": { "text": "FREE delivery", "price": 0.0 }, "size_text": "30.8 Ounce (Pack of 1)", "url": "https://www.amazon.com/dp/B00OJ87EHG", "observed_at": "2026-10-09T18:22:42-04:00", "age_minutes_at_build": 18361 } ], "url": "/items/228349.json", "html": "/items/228349.html" }, { "id": 228350, "name": "Similac 360 Total Care", "brand": "Similac", "gtin": null, "category": "baby-formula", "size": { "value": null, "unit": "prepared_fl_oz" }, "size_as_extracted": null, "unit_price_unit": "prepared_fl_oz", "specs": { "age_stage": "infant_from_birth", "form": "powder", "iron_fortified": true, "organic": false, "protein_source": "cow_milk", "specialty_type": "standard", "has_dha_ara": true }, "standard_attributes": { "Formula level": "Level 1 (0-6 months)" }, "shopify_category_id": "gid://shopify/TaxonomyCategory/bt-10-1-4", "meets_minimum_spec": true, "tier": "mid", "premium_note": "The added cost buys a formula featuring a five-prebiotic blend.", "best": null, "lowest_price": { "price": 34.98, "retailer": "amazon", "url": "https://www.amazon.com/dp/B0BL638W1W" }, "size_missing": true, "unranked_reason": "size_missing", "offers": [ { "retailer": "amazon", "retailer_id": "B0BL638W1W", "gtin": null, "price": 34.98, "currency": "USD", "price_usd": 34.98, "unit_price": null, "availability": "In Stock", "in_stock": true, "seller": "Amazon.com", "first_party": true, "shipping": { "text": "FREE delivery", "price": 0.0 }, "size_text": "20.6 Ounce (Pack of 1)", "url": "https://www.amazon.com/dp/B0BL638W1W", "observed_at": "2026-10-09T18:22:51-04:00", "age_minutes_at_build": 18360 } ], "url": "/items/228350.json", "html": "/items/228350.html" }, { "id": 228351, "name": "Enfamil Infant Formula", "brand": "Enfamil", "gtin": null, "category": "baby-formula", "size": { "value": null, "unit": "prepared_fl_oz" }, "size_as_extracted": null, "unit_price_unit": "prepared_fl_oz", "specs": { "age_stage": "infant_from_birth", "form": "powder", "iron_fortified": true, "organic": false, "protein_source": "cow_milk", "specialty_type": "standard", "has_dha_ara": null }, "standard_attributes": { "Formula level": "Level 1 (0-6 months)" }, "shopify_category_id": "gid://shopify/TaxonomyCategory/bt-10-1-4", "meets_minimum_spec": true, "tier": "basic", "premium_note": null, "best": null, "lowest_price": { "price": 35.43, "retailer": "amazon", "url": "https://www.amazon.com/dp/B010OVOPKA" }, "size_missing": true, "unranked_reason": "size_missing", "offers": [ { "retailer": "amazon", "retailer_id": "B010OVOPKA", "gtin": null, "price": 35.43, "currency": "USD", "price_usd": 35.43, "unit_price": null, "availability": "In Stock", "in_stock": true, "seller": "Amazon.com", "first_party": true, "shipping": { "text": "FREE delivery", "price": 0.0 }, "size_text": "21.1 Ounce (Pack of 1)", "url": "https://www.amazon.com/dp/B010OVOPKA", "observed_at": "2026-10-09T18:22:59-04:00", "age_minutes_at_build": 18360 } ], "url": "/items/228351.json", "html": "/items/228351.html" }, { "id": 228352, "name": "Similac 360 Total Care Gentle Comfort", "brand": "Similac", "gtin": null, "category": "baby-formula", "size": { "value": null, "unit": "prepared_fl_oz" }, "size_as_extracted": null, "unit_price_unit": "prepared_fl_oz", "specs": { "age_stage": "infant_from_birth", "form": "powder", "iron_fortified": true, "organic": false, "protein_source": "hydrolyzed_milk", "specialty_type": "gentle_sensitive", "has_dha_ara": true }, "standard_attributes": { "Formula level": "Level 1 (0-6 months)" }, "shopify_category_id": "gid://shopify/TaxonomyCategory/bt-10-1-4", "meets_minimum_spec": true, "tier": "premium", "premium_note": "The added cost buys a gentle formulation and a five-prebiotic blend.", "best": null, "lowest_price": { "price": 181.17, "retailer": "amazon", "url": "https://www.amazon.com/dp/B0G3Q8DBY7" }, "size_missing": true, "unranked_reason": "size_missing", "offers": [ { "retailer": "amazon", "retailer_id": "B0G3Q8DBY7", "gtin": null, "price": 181.17, "currency": "USD", "price_usd": 181.17, "unit_price": null, "availability": "In Stock", "in_stock": true, "seller": "Amazon.com", "first_party": true, "shipping": { "text": "FREE delivery", "price": 0.0 }, "size_text": "36 Ounce (Pack of 3)", "url": "https://www.amazon.com/dp/B0G3Q8DBY7", "observed_at": "2026-10-09T18:23:08-04:00", "age_minutes_at_build": 18360 } ], "url": "/items/228352.json", "html": "/items/228352.html" }, { "id": 228354, "name": "Similac 360 Total Care Sensitive", "brand": "Similac", "gtin": null, "category": "baby-formula", "size": { "value": null, "unit": "prepared_fl_oz" }, "size_as_extracted": null, "unit_price_unit": "prepared_fl_oz", "specs": { "age_stage": "infant_from_birth", "form": "powder", "iron_fortified": true, "organic": false, "protein_source": "cow_milk", "specialty_type": "gentle_sensitive", "has_dha_ara": true }, "standard_attributes": { "Formula level": "Level 1 (0-6 months)" }, "shopify_category_id": "gid://shopify/TaxonomyCategory/bt-10-1-4", "meets_minimum_spec": true, "tier": "premium", "premium_note": "The added cost buys a sensitive-focused formulation with a five-prebiotic blend.", "best": null, "lowest_price": { "price": 190.57, "retailer": "amazon", "url": "https://www.amazon.com/dp/B09F5FHFPC" }, "size_missing": true, "unranked_reason": "size_missing", "offers": [ { "retailer": "amazon", "retailer_id": "B09F5FHFPC", "gtin": null, "price": 190.57, "currency": "USD", "price_usd": 190.57, "unit_price": null, "availability": "In Stock", "in_stock": true, "seller": "Amazon.com", "first_party": true, "shipping": { "text": "FREE delivery", "price": 0.0 }, "size_text": "34.9 Ounce (Pack of 3)", "url": "https://www.amazon.com/dp/B09F5FHFPC", "observed_at": "2026-10-09T18:23:24-04:00", "age_minutes_at_build": 18360 } ], "url": "/items/228354.json", "html": "/items/228354.html" }, { "id": 228357, "name": "Enfamil NeuroPro Gentlease", "brand": "Enfamil", "gtin": null, "category": "baby-formula", "size": { "value": null, "unit": "prepared_fl_oz" }, "size_as_extracted": null, "unit_price_unit": "prepared_fl_oz", "specs": { "age_stage": "infant_from_birth", "form": "powder", "iron_fortified": true, "organic": false, "protein_source": "hydrolyzed_milk", "specialty_type": "gentle_sensitive", "has_dha_ara": true }, "standard_attributes": { "Formula level": "Level 1 (0-6 months)" }, "shopify_category_id": "gid://shopify/TaxonomyCategory/bt-10-1-4", "meets_minimum_spec": true, "tier": "premium", "premium_note": "The added cost buys a gentle formula intended to ease fussiness.", "best": null, "lowest_price": { "price": 42.97, "retailer": "amazon", "url": "https://www.amazon.com/dp/B07BXH5F3X" }, "size_missing": true, "unranked_reason": "size_missing", "offers": [ { "retailer": "amazon", "retailer_id": "B07BXH5F3X", "gtin": null, "price": 42.97, "currency": "USD", "price_usd": 42.97, "unit_price": null, "availability": "In Stock", "in_stock": true, "seller": "Amazon.com", "first_party": true, "shipping": { "text": "FREE delivery", "price": 0.0 }, "size_text": "19.5 Ounce (Pack of 1)", "url": "https://www.amazon.com/dp/B07BXH5F3X", "observed_at": "2026-10-09T18:23:48-04:00", "age_minutes_at_build": 18359 } ], "url": "/items/228357.json", "html": "/items/228357.html" }, { "id": 228360, "name": "Baby's Only A2 Milk Infant Formula A2 milk", "brand": "Baby's Only", "gtin": null, "category": "baby-formula", "size": { "value": null, "unit": "prepared_fl_oz" }, "size_as_extracted": null, "unit_price_unit": "prepared_fl_oz", "specs": { "age_stage": "infant_from_birth", "form": "powder", "iron_fortified": true, "organic": true, "protein_source": "cow_milk", "specialty_type": "standard", "has_dha_ara": null }, "standard_attributes": { "Formula level": "Level 1 (0-6 months)" }, "shopify_category_id": "gid://shopify/TaxonomyCategory/bt-10-1-4", "meets_minimum_spec": true, "tier": "premium", "premium_note": "The added cost buys organic A2 milk-based formula.", "best": null, "lowest_price": { "price": 30.98, "retailer": "amazon", "url": "https://www.amazon.com/dp/B0B81BRH45" }, "size_missing": true, "unranked_reason": "size_missing", "offers": [ { "retailer": "amazon", "retailer_id": "B0B81BRH45", "gtin": null, "price": 30.98, "currency": "USD", "price_usd": 30.98, "unit_price": null, "availability": "In Stock", "in_stock": true, "seller": null, "first_party": null, "shipping": { "text": "FREE delivery", "price": 0.0 }, "size_text": "21 Ounce (Pack of 1)", "url": "https://www.amazon.com/dp/B0B81BRH45", "observed_at": "2026-10-09T18:24:22-04:00", "age_minutes_at_build": 18359 } ], "url": "/items/228360.json", "html": "/items/228360.html" }, { "id": 228361, "name": "Similac Irish Farms", "brand": "Similac", "gtin": null, "category": "baby-formula", "size": { "value": null, "unit": "prepared_fl_oz" }, "size_as_extracted": null, "unit_price_unit": "prepared_fl_oz", "specs": { "age_stage": "infant_from_birth", "form": "powder", "iron_fortified": true, "organic": false, "protein_source": "cow_milk", "specialty_type": "standard", "has_dha_ara": null }, "standard_attributes": { "Formula level": "Level 1 (0-6 months)" }, "shopify_category_id": "gid://shopify/TaxonomyCategory/bt-10-1-4", "meets_minimum_spec": true, "tier": "mid", "premium_note": "The added cost buys an easy-to-digest milk-based formula.", "best": null, "lowest_price": { "price": 26.97, "retailer": "amazon", "url": "https://www.amazon.com/dp/B0G3QCV565" }, "size_missing": true, "unranked_reason": "size_missing", "offers": [ { "retailer": "amazon", "retailer_id": "B0G3QCV565", "gtin": null, "price": 26.97, "currency": "USD", "price_usd": 26.97, "unit_price": null, "availability": "In Stock", "in_stock": true, "seller": "Amazon.com", "first_party": true, "shipping": { "text": "FREE delivery", "price": 0.0 }, "size_text": "24.7 Ounce (Pack of 1)", "url": "https://www.amazon.com/dp/B0G3QCV565", "observed_at": "2026-10-09T18:24:32-04:00", "age_minutes_at_build": 18359 } ], "url": "/items/228361.json", "html": "/items/228361.html" }, { "id": 228362, "name": "Enfamil NeuroPro", "brand": "Enfamil", "gtin": null, "category": "baby-formula", "size": { "value": null, "unit": "prepared_fl_oz" }, "size_as_extracted": null, "unit_price_unit": "prepared_fl_oz", "specs": { "age_stage": "infant_from_birth", "form": "powder", "iron_fortified": true, "organic": false, "protein_source": "cow_milk", "specialty_type": "standard", "has_dha_ara": true }, "standard_attributes": { "Formula level": "Level 1 (0-6 months)" }, "shopify_category_id": "gid://shopify/TaxonomyCategory/bt-10-1-4", "meets_minimum_spec": true, "tier": "mid", "premium_note": "The added cost buys the NeuroPro DHA and MFGM formulation.", "best": null, "lowest_price": { "price": 37.97, "retailer": "amazon", "url": "https://www.amazon.com/dp/B077M4Q27K" }, "size_missing": true, "unranked_reason": "size_missing", "offers": [ { "retailer": "amazon", "retailer_id": "B077M4Q27K", "gtin": null, "price": 37.97, "currency": "USD", "price_usd": 37.97, "unit_price": null, "availability": "Only 3 left in stock (more on the way).", "in_stock": null, "seller": null, "first_party": null, "shipping": { "text": "FREE delivery", "price": 0.0 }, "size_text": "20.7 Ounce (Pack of 1)", "url": "https://www.amazon.com/dp/B077M4Q27K", "observed_at": "2026-10-09T18:24:41-04:00", "age_minutes_at_build": 18359 } ], "url": "/items/228362.json", "html": "/items/228362.html" }, { "id": 228363, "name": "Mama Bear Advantage Premium", "brand": "Mama Bear", "gtin": null, "category": "baby-formula", "size": { "value": null, "unit": "prepared_fl_oz" }, "size_as_extracted": null, "unit_price_unit": "prepared_fl_oz", "specs": { "age_stage": "infant_from_birth", "form": "powder", "iron_fortified": true, "organic": false, "protein_source": "cow_milk", "specialty_type": "standard", "has_dha_ara": null }, "standard_attributes": { "Formula level": "Level 1 (0-6 months)" }, "shopify_category_id": "gid://shopify/TaxonomyCategory/bt-10-1-4", "meets_minimum_spec": true, "tier": "mid", "premium_note": "The added cost buys a formula featuring HMOs for immune support.", "best": null, "lowest_price": { "price": 35.45, "retailer": "amazon", "url": "https://www.amazon.com/dp/B0D2Y9T8RL" }, "size_missing": true, "unranked_reason": "size_missing", "offers": [ { "retailer": "amazon", "retailer_id": "B0D2Y9T8RL", "gtin": null, "price": 35.45, "currency": "USD", "price_usd": 35.45, "unit_price": null, "availability": "In Stock", "in_stock": true, "seller": "Amazon.com", "first_party": true, "shipping": { "text": "FREE delivery", "price": 0.0 }, "size_text": "34 Ounce (Pack of 1)", "url": "https://www.amazon.com/dp/B0D2Y9T8RL", "observed_at": "2026-10-09T18:24:47-04:00", "age_minutes_at_build": 18358 } ], "url": "/items/228363.json", "html": "/items/228363.html" }, { "id": 228364, "name": "Enfamil NeuroPro Gentlease", "brand": "Enfamil", "gtin": null, "category": "baby-formula", "size": { "value": null, "unit": "prepared_fl_oz" }, "size_as_extracted": null, "unit_price_unit": "prepared_fl_oz", "specs": { "age_stage": "infant_from_birth", "form": "powder", "iron_fortified": true, "organic": false, "protein_source": "hydrolyzed_milk", "specialty_type": "gentle_sensitive", "has_dha_ara": true }, "standard_attributes": { "Formula level": "Level 1 (0-6 months)" }, "shopify_category_id": "gid://shopify/TaxonomyCategory/bt-10-1-4", "meets_minimum_spec": true, "tier": "premium", "premium_note": "The added cost buys a gentle formulation intended to ease fussiness.", "best": null, "lowest_price": { "price": 52.99, "retailer": "amazon", "url": "https://www.amazon.com/dp/B09VRN4DW5" }, "size_missing": true, "unranked_reason": "size_missing", "offers": [ { "retailer": "amazon", "retailer_id": "B09VRN4DW5", "gtin": null, "price": 52.99, "currency": "USD", "price_usd": 52.99, "unit_price": null, "availability": null, "in_stock": null, "seller": "Amazon.com", "first_party": true, "shipping": { "text": "FREE delivery", "price": 0.0 }, "size_text": "27.4 Ounce (Pack of 1)", "url": "https://www.amazon.com/dp/B09VRN4DW5", "observed_at": "2026-10-09T18:24:56-04:00", "age_minutes_at_build": 18358 } ], "url": "/items/228364.json", "html": "/items/228364.html" }, { "id": 228365, "name": "Similac NeoSure Premature post-discharge", "brand": "Similac", "gtin": null, "category": "baby-formula", "size": { "value": null, "unit": "prepared_fl_oz" }, "size_as_extracted": null, "unit_price_unit": "prepared_fl_oz", "specs": { "age_stage": "infant_from_birth", "form": "powder", "iron_fortified": true, "organic": false, "protein_source": "cow_milk", "specialty_type": "medical_other", "has_dha_ara": null }, "standard_attributes": { "Formula level": "Level 1 (0-6 months)" }, "shopify_category_id": "gid://shopify/TaxonomyCategory/bt-10-1-4", "meets_minimum_spec": true, "tier": "premium", "premium_note": "The added cost buys a specialized formula for premature infants after discharge.", "best": null, "lowest_price": { "price": 190.63, "retailer": "amazon", "url": "https://www.amazon.com/dp/B07VPT6X25" }, "size_missing": true, "unranked_reason": "size_missing", "offers": [ { "retailer": "amazon", "retailer_id": "B07VPT6X25", "gtin": null, "price": 190.63, "currency": "USD", "price_usd": 190.63, "unit_price": null, "availability": "In Stock", "in_stock": true, "seller": "Amazon.com", "first_party": true, "shipping": { "text": "FREE delivery", "price": 0.0 }, "size_text": "22.8 Ounce (Pack of 4)", "url": "https://www.amazon.com/dp/B07VPT6X25", "observed_at": "2026-10-09T18:25:02-04:00", "age_minutes_at_build": 18358 } ], "url": "/items/228365.json", "html": "/items/228365.html" }, { "id": 228366, "name": "Enfamil NeuroPro", "brand": "Enfamil", "gtin": null, "category": "baby-formula", "size": { "value": null, "unit": "prepared_fl_oz" }, "size_as_extracted": null, "unit_price_unit": "prepared_fl_oz", "specs": { "age_stage": "infant_from_birth", "form": "powder", "iron_fortified": true, "organic": false, "protein_source": "cow_milk", "specialty_type": "standard", "has_dha_ara": true }, "standard_attributes": { "Formula level": "Level 1 (0-6 months)" }, "shopify_category_id": "gid://shopify/TaxonomyCategory/bt-10-1-4", "meets_minimum_spec": true, "tier": "mid", "premium_note": "The added cost buys the NeuroPro DHA and MFGM formulation.", "best": null, "lowest_price": { "price": 53.97, "retailer": "amazon", "url": "https://www.amazon.com/dp/B08TK5ZD9V" }, "size_missing": true, "unranked_reason": "size_missing", "offers": [ { "retailer": "amazon", "retailer_id": "B08TK5ZD9V", "gtin": null, "price": 53.97, "currency": "USD", "price_usd": 53.97, "unit_price": null, "availability": "Only 5 left in stock - order soon.", "in_stock": null, "seller": null, "first_party": null, "shipping": { "text": "FREE delivery", "price": 0.0 }, "size_text": "28.3 Ounce (Pack of 1)", "url": "https://www.amazon.com/dp/B08TK5ZD9V", "observed_at": "2026-10-09T18:25:10-04:00", "age_minutes_at_build": 18358 } ], "url": "/items/228366.json", "html": "/items/228366.html" }, { "id": 228367, "name": "Enfamil Gentlease", "brand": "Enfamil", "gtin": null, "category": "baby-formula", "size": { "value": null, "unit": "prepared_fl_oz" }, "size_as_extracted": null, "unit_price_unit": "prepared_fl_oz", "specs": { "age_stage": "infant_from_birth", "form": "powder", "iron_fortified": true, "organic": false, "protein_source": "hydrolyzed_milk", "specialty_type": "gentle_sensitive", "has_dha_ara": true }, "standard_attributes": { "Formula level": "Level 1 (0-6 months)" }, "shopify_category_id": "gid://shopify/TaxonomyCategory/bt-10-1-4", "meets_minimum_spec": true, "tier": "premium", "premium_note": "The added cost buys a gentle formulation intended to ease digestion.", "best": null, "lowest_price": { "price": 187.96, "retailer": "amazon", "url": "https://www.amazon.com/dp/B077MH1Z5T" }, "size_missing": true, "unranked_reason": "size_missing", "offers": [ { "retailer": "amazon", "retailer_id": "B077MH1Z5T", "gtin": null, "price": 187.96, "currency": "USD", "price_usd": 187.96, "unit_price": null, "availability": "In Stock", "in_stock": true, "seller": "Amazon.com", "first_party": true, "shipping": { "text": "FREE delivery", "price": 0.0 }, "size_text": "27.7 Ounce (Pack of 4)", "url": "https://www.amazon.com/dp/B077MH1Z5T", "observed_at": "2026-10-09T18:25:20-04:00", "age_minutes_at_build": 18358 } ], "url": "/items/228367.json", "html": "/items/228367.html" }, { "id": 228368, "name": "Earth's Best Organic Infant Formula Organic", "brand": "Earth's Best", "gtin": null, "category": "baby-formula", "size": { "value": null, "unit": "prepared_fl_oz" }, "size_as_extracted": null, "unit_price_unit": "prepared_fl_oz", "specs": { "age_stage": "infant_from_birth", "form": "powder", "iron_fortified": true, "organic": true, "protein_source": "cow_milk", "specialty_type": "standard", "has_dha_ara": true }, "standard_attributes": { "Formula level": "Level 1 (0-6 months)" }, "shopify_category_id": "gid://shopify/TaxonomyCategory/bt-10-1-4", "meets_minimum_spec": true, "tier": "premium", "premium_note": "The added cost buys organic formula with DHA and ARA.", "best": null, "lowest_price": { "price": 52.68, "retailer": "amazon", "url": "https://www.amazon.com/dp/B01AHZ5JOY" }, "size_missing": true, "unranked_reason": "size_missing", "offers": [ { "retailer": "amazon", "retailer_id": "B01AHZ5JOY", "gtin": null, "price": 52.68, "currency": "USD", "price_usd": 52.68, "unit_price": null, "availability": "In Stock", "in_stock": true, "seller": "Amazon.com", "first_party": true, "shipping": { "text": "FREE delivery", "price": 0.0 }, "size_text": "32 Ounce (Pack of 1)", "url": "https://www.amazon.com/dp/B01AHZ5JOY", "observed_at": "2026-10-09T18:25:27-04:00", "age_minutes_at_build": 18358 } ], "url": "/items/228368.json", "html": "/items/228368.html" }, { "id": 228370, "name": "Similac Alimentum with 2\u2019-FL HMO", "brand": "Similac", "gtin": null, "category": "baby-formula", "size": { "value": null, "unit": "prepared_fl_oz" }, "size_as_extracted": null, "unit_price_unit": "prepared_fl_oz", "specs": { "age_stage": "infant_from_birth", "form": "powder", "iron_fortified": null, "organic": null, "protein_source": "hydrolyzed_milk", "specialty_type": "hypoallergenic", "has_dha_ara": null }, "standard_attributes": { "Formula level": "Level 1 (0-6 months)" }, "shopify_category_id": "gid://shopify/TaxonomyCategory/bt-10-1-4", "meets_minimum_spec": false, "tier": "premium", "premium_note": "The hypoallergenic hydrolyzed-protein formulation is designed for specialized feeding needs.", "best": null, "lowest_price": { "price": 231.92, "retailer": "amazon", "url": "https://www.amazon.com/dp/B0BLJ9DNZL" }, "size_missing": true, "unranked_reason": "size_missing", "offers": [ { "retailer": "amazon", "retailer_id": "B0BLJ9DNZL", "gtin": null, "price": 231.92, "currency": "USD", "price_usd": 231.92, "unit_price": null, "availability": "In Stock", "in_stock": true, "seller": null, "first_party": null, "shipping": { "text": "FREE delivery", "price": 0.0 }, "size_text": "19.8 Ounce (Pack of 4)", "url": "https://www.amazon.com/dp/B0BLJ9DNZL", "observed_at": "2026-10-09T18:25:40-04:00", "age_minutes_at_build": 18358 } ], "url": "/items/228370.json", "html": "/items/228370.html" } ], "n_items": 33, "n_priced": 7, "url": "/categories/baby-formula.json", "html": "/categories/baby-formula.html" }